Last summer, Canada hadn't yet received No. 9 v2.0 in the small bottles but only had it for the larger size format. I asked when they expected to get additional stock and he mentioned it was solely a labelling issue. They didn't have any 2.0 labels at the time so they proceeded to labelling it with the original.
Here in Canada at least (he said that it was also going in the USA), the reformulated version was already being sold but just not labelled as such. In Canada, it was due to the french labelling that we require.