Detailing price sheet

B

Brunkel

New member
I'm just starting my mobile detail side business and finally finished putting together my prices and list of services. I based all the prices off of businesses in the area and tried to go about 30% lower on most things.

I am very much open to suggestions, especially on making things easy to understand/read! My initial gut reaction was that some things might be priced too high for someone just starting out...but I kept going back to other business's prices, the amount of time I'm putting in, etc. and I kept arriving at the same numbers.

So here it is: (BTW it's formatted nicely in pdf with logo and info and all that jazz but this was simply copy and paste for the purpose of this post)

EXPRESS WASH: $30
Hand Wash and Dry
Exterior of windows are cleaned
Tires Dressed
*Add $10 for SUV/truck/van

WASH AND WAX: $75
Hand Wash and Dry
Clay bar treatment
Synthetic Wax applied by machine
($25 to upgrade to premium carnuba wax instead of synthetic for better shine and protection!)
Exterior of windows are cleaned
Tires Dressed
*Add $20 for SUV/truck/van

EXPRESS DETAIL PACKAGE: $60
Hand Wash and Dry
Interior and exterior of windows are cleaned
Tires dressed
Interior vacuumed and wiped down withe cleaner
Your choice of air freshener
*Add $10 for SUV/truck/van

WASH AND WAX DETAIL PACKAGE: $95
Hand Wash and Dry
Clay bar treatment
Synthetic Wax applied by machine
($25 to upgrade to premium carnuba wax instead of synthetic for better shine and protection!)
Exterior of windows are cleaned
Tires Dressed
Interior vacuumed and wiped down with cleaner
Your choice of air freshener
*Add $20 for SUV/truck/van

BEN'S PREMIUM DETAIL PACKAGE: $200 (You save $30! Great Value!)

PREMIUM EXTERIOR: ($115)
Full wheel detail to remove caked on brake dust
Hand Wash and Dry
Clay bar treatment to remove contaminants from paint
One-Step Machine polishing to remove minor scratches and swirls
All windows cleaned
*Add on one of our premium carnuba waxes applied by hand for the ultimate shine or one of our premium sealants for the ultimate protection! (+$35)

PREMIUM INTERIOR: ($115)
Entire interior is wiped down with cleaner and protected
Full vacuum
Floor mats and carpet shampooed
Spots on upholstery and seats are treated
Leather is cleaned and conditioned
All windows and mirrors cleaned
Your choice of air freshener
*Add $30 for SUV/truck/van

THE ROYAL TREATMENT: $375 (Great for car shows!)
Everything in the Premium Detail Package above plus:
- Multiple step paint correction to remove swirls and surfaces scratches
- Carnuba Wax applied by hand or Premium Sealant applied by machine
- Exterior rubber and plastic trim cleaned, protected, and dressed
- Windshield is sealed to bead water
- Engine Bay detail
- Exhaust tips cleaned and polished
*Add $40 for SUV/truck/van

BEN'S DETAILING A LA CARTE
Add any of the following to the above services to create the detail that is perfect for you!

ENGINE DETAIL: $40
Degrease and wash the engine bay using soft brushes. Dry with sidekick blaster.

Full Wheel Detail: $40
Completely restore original factory look to wheels and tires. Brake dust and iron is removed with premium cleaners. Safe on painted and clear coat wheels!

GLASS SEALANT: $15
Seal the windshield so that water beads right off.

CLAY BAR TREATMENT: $50
Claying removes surface contaminants and over-spray to give your paint a perfectly smooth feel. Same as “Wash and Wax” service but minus the wax. Car is finished with a wipe down of detail spray. *Add $10 for SUV/truck/van

EXTERIOR RUBBER TRIM RESTORATION: $35
Rubber trim is cleaned, and conditioned with UV protection. Dressed to restore deep, dark black look.
 
Reflectiveauto said:
well that is how we all started out...
Click to expand...

Haha, please enlighten me...Open for suggestions, not pretending to know everything here :)

And really this is just for friends and fam to start out. It just helps me to have everything listed in writing too. I already adjusted some prices so they are lower as well.
 
having nice skills and the understanding of detailing since its is art and a science. Build up a client base, take alot of good pics, build up a nice quality product line. It takes time to where it flows. Learn your competition also
 
For me I offer only two detail services...one for full details and the other is wash and wax that is only preformed after the full detail is done as maintenance.

I think what you have laid out is OK, but it (to me) offers WAY to many options to the customer to pick and choose, which allows some people to nickel and dime you to death.

If your goal is to be a detailer, then offer that service, if you want to be a wash and wax service then do that. To me it looks like your trying to piece the two together.
 
Alright, thanks for the help guys. I adjusted some prices, and combined the first 4 services into 2 with the option of interior or not. Definitely less overwhelming.
 
Shooting for high $ right out of the gate isnt even realistic. It takes years to be able to upsell like that and actually be able to pull the work off. Selling show car work for example...what are you going to do when a guy calls you on it and brings you a 40 Ford that needs to be wetsanded and buffed in 12 hours so he can make a show the next day? Or what if your called to polish a 55 Chevy survivor with original paint? Not trying to sound like a dick, but your not ready for that.
 
mrclean81 said:
Shooting for high $ right out of the gate isnt even realistic. It takes years to be able to upsell like that and actually be able to pull the work off. Selling show car work for example...what are you going to do when a guy calls you on it and brings you a 40 Ford that needs to be wetsanded and buffed in 12 hours so he can make a show the next day? Or what if your called to polish a 55 Chevy survivor with original paint? Not trying to sound like a dick, but your not ready for that.
Click to expand...

I agree! If someone came to me with either of those cars I would DEFINITELY decline as I am not skilled to do that. This is really just for friends and acquaintances right now (2-4 cars a month...more weekend DIY'er just trying to get started) but I still wanted to have a price point in writing so I can be consistent and base things off of. Also that way customers don't think I'm just pulling a $ number out of the blue and don't have any reasoning behind it. And so far on every inquire I've gotten I haven't upcharged anything and offer all the "extra" stuff for free as I am just starting off.

You're not sounding like a dick. Honest feedback is what I was looking for.
 
Here are my changes...took the "show car detail" completely out...I'll save that for my car :)

EXPRESS WASH PACKAGE: $50 (Express exterior only: $30)
Hand Wash and Dry
Detail Spray
Interior and exterior of windows are cleaned
Tires dressed
Interior vacuumed and wiped down with basic cleaner
Your choice of air freshener
*Add $10 for SUV/truck/van

WASH AND WAX DETAIL PACKAGE: $80 (Wash and wax only: $60)
Hand Wash and Dry
Clay bar treatment
Synthetic Liquid Wax applied by machine
($20 to upgrade to premium carnuba wax instead of synthetic for better shine and protection!)
Exterior of windows are cleaned
Tires Dressed
Interior vacuumed and wiped down with cleaner
Your choice of air freshener
*Add $20 for SUV/truck/van

BEN'S PREMIUM DETAIL PACKAGE: $150 (You save $30! Great Value!)

PREMIUM EXTERIOR: ($100)
Full wheel detail to remove caked on brake dust
Hand Wash and Dry
Clay bar treatment to remove contaminants from paint
One-Step Machine polishing to remove minor scratches and swirls and add shine to paint
All windows cleaned
*Add on one of our premium carnuba waxes applied by hand for the ultimate shine or one of our premium sealants for the ultimate protection! (+$20)

PREMIUM INTERIOR: ($80)
Entire interior is wiped down with cleaner and protected
Full vacuum
Floor mats and carpet shampooed
Spots on upholstery and seats are treated
Leather is cleaned and conditioned
All windows and mirrors cleaned
Your choice of air freshener
*Add $30 for SUV/truck/van
 
I understand what you are trying to accomplish, but this reads way confusing to me, and I understand the detail biz. I have to wonder what it's going to be like for someone that doesn't? Most people don't have a clue what half the processes are, or care. What they want is a very clean car back at what is a reasonable price for the service.

I learned early on with prospects in all most all cases, they less you explain the better off you are. As I stated earlier I have two detail services.

My suggestion is that since you are just starting out, attack the wash / wax approach. Learn your processes and techniques while not charging a premium. If your going to state "show room" in your delivery be experienced enough to deliver that, you would be surprised how particular some can get when they think your wash / wax service isn't up to show room quality.


Brunkel said:
Here are my changes...took the "show car detail" completely out...I'll save that for my car :)

EXPRESS WASH PACKAGE: $50 (Express exterior only: $30)
Hand Wash and Dry
Detail Spray
Interior and exterior of windows are cleaned
Tires dressed
Interior vacuumed and wiped down with basic cleaner
Your choice of air freshener
*Add $10 for SUV/truck/van

WASH AND WAX DETAIL PACKAGE: $80 (Wash and wax only: $60)
Hand Wash and Dry
Clay bar treatment
Synthetic Liquid Wax applied by machine
($20 to upgrade to premium carnuba wax instead of synthetic for better shine and protection!)
Exterior of windows are cleaned
Tires Dressed
Interior vacuumed and wiped down with cleaner
Your choice of air freshener
*Add $20 for SUV/truck/van

BEN'S PREMIUM DETAIL PACKAGE: $150 (You save $30! Great Value!)

PREMIUM EXTERIOR: ($100)
Full wheel detail to remove caked on brake dust
Hand Wash and Dry
Clay bar treatment to remove contaminants from paint
One-Step Machine polishing to remove minor scratches and swirls and add shine to paint
All windows cleaned
*Add on one of our premium carnuba waxes applied by hand for the ultimate shine or one of our premium sealants for the ultimate protection! (+$20)

PREMIUM INTERIOR: ($80)
Entire interior is wiped down with cleaner and protected
Full vacuum
Floor mats and carpet shampooed
Spots on upholstery and seats are treated
Leather is cleaned and conditioned
All windows and mirrors cleaned
Your choice of air freshener
*Add $30 for SUV/truck/van
Click to expand...
 
Just a suggestion, you might want to include an estimate of time besides each package. Like Beemer says some people will be clueless and think you can do a package in an hour on a horsecrap covered auto with mashed in baby spew in the seats...just a rough estimate so no one is suprised something might take 2 hours when they are thinking local 10 min carwash.
 
One little nit pick on your price sheet. Synthetic sealants last much longer than nuba's IMO. So the up charge for "better protections" makes 0 sense to me unless your topping the sealant with the nuba afterward. And as far as "show room" goes I'd never do work that poorly ;). Go look around a show room cars look like garbage. just my .02
 
Jsmooth said:
One little nit pick on your price sheet. Synthetic sealants last much longer than nuba's IMO. So the up charge for "better protections" makes 0 sense to me unless your topping the sealant with the nuba afterward. And as far as "show room" goes I'd never do work that poorly ;). Go look around a show room cars look like garbage. just my .02
Click to expand...

Was gonna say the same thing.

Should be an easy up-sell as well.


And remember a happy customer tells his friends. An UNHAPPY customer tells EVERYONE
 
Thanks guys. I really appreciate the help. I guess I'm kind of dancing on the line of actually starting a business and just doing this for friends, and that is creating some confusion when it comes to my overall goals right now.

Was this the statement that was confusing about the sealant vs wax?
Synthetic Liquid Wax applied by machine
($20 to upgrade to premium carnuba wax instead of synthetic for better shine and protection!)

So even liquid waxes (not sealants) will give more protection than carnuba? Is it due to the fact that it is synthetic? I plan on sealing my car and then putting carnuba as a lsp the following day. Would you do this on top of a liquid wax too or is that kind of pointless? Sorry...kinda of derailing thread here...

I later mention the protective qualities of sealants however:
*Add on one of our premium carnuba waxes applied by hand for the ultimate shine or one of our premium sealants for the ultimate protection!
 
Just separate the two out...sealants are known to have higher durability over carnuba waxes. If you want to offer and up grade package, then do a sealant / wax combo, the best of both worlds and ask more money for that service...basically because it's going to take you longer to finish.






Brunkel said:
Thanks guys. I really appreciate the help. I guess I'm kind of dancing on the line of actually starting a business and just doing this for friends, and that is creating some confusion when it comes to my overall goals right now.

Was this the statement that was confusing about the sealant vs wax?
Synthetic Liquid Wax applied by machine
($20 to upgrade to premium carnuba wax instead of synthetic for better shine and protection!)

So even liquid waxes (not sealants) will give more protection than carnuba? Is it due to the fact that it is synthetic? I plan on sealing my car and then putting carnuba as a lsp the following day. Would you do this on top of a liquid wax too or is that kind of pointless? Sorry...kinda of derailing thread here...

I later mention the protective qualities of sealants however:
*Add on one of our premium carnuba waxes applied by hand for the ultimate shine or one of our premium sealants for the ultimate protection!
Click to expand...
 
Well this is my first post but I've been detailing going on 5 years now and I don't even offer a price list...I tell every customer I must see the car and I give an estimate from there....I have the chance to talk to the customer and learn what they want to accomplish with the car....once they hear i kinda know what I'm doing they all generally get the full outside with little or no inside.. My inside details offer complete everything shampoo, condititioning and coatings on every surface in the vehicle..that starts at $225 if some one must have a price for full outside I tell them $375 for cars starting and $475 for SUVs trucks and vans +/- $1000 depending on what they want me to do and the hours involved... My details range from 5-10 hour corrections to 100 hours full concours world circuit show car cleanings... Who you market to and how you market to them plays a big role in your ability secure customers...hope you find success.. We all start somewhere...just keep putting your all into you're work and you will grow in time...
 
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