I had this discussion on Autopia and copy and pasted my responses here to give my
opinion.
I have 777 APC, Magic Mist, Banana Magic Wax, and XP Swirl Remover.
I like one of them - their 777 APC. Their Magic Mist is ok too. But they are all mainly average products.
Their products aren't bad (I really like the 777), but there are much better in the same category when it comes to polishes, glazes, waxes, sealants and dressings for the home enthusiast which dominates this board. Even many of the professionals here who do this for a living, routinely post pictures of vehicles not used with AutoMagic products.
Other car care manufacturers don't need to load their product line with a supermarket of cheaper products which are loaded with fillers, silicones, kerosene and alcohol when they can produce better ingredient products than that. There's a reson why they are so cheap.
Meguiar's, another supermarket car care company make better products which can be purchased in the same size as Automagic.
The Banana Magic Wax has a bulk of the same ingredients as their XP Swirl Remover. I thought the XP was average - too many fillers. For a better look with fillers I prefer Vanilla Moose.
Read the chemical composition of these two products:
Banana Magic
XP Swirl Remover
After reading that (and the same on their bottles) I don't want a liquid
wax that contains and shares a major bulk of the same ingredients as their
swirl remover which is more of a silicone, filler loaded glaze. I was suprised whrn I read this. A swirl "remover" should have abrasives. This doesn't. There are much better quality ingredient liquid waxes than Bannana Magic (as well as swirl removers), making it (them) average in my book.
I am not saying they are "bad." They are average. They fit the bill for bulk, cheap chemicals for dealerships or high volume shops. That's why DC members (90% non professionals) who are die hard enthusaists and hobbysists, don't use AutoMagic.