consumer reports

Scion and Mitsubishi scored worse for the perception scores with a 6 for both companies.

"How the scores were calculated
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,034 adults from Dec. 6-16, 2012, and collected survey data from 1,764 adults in households that had at least one car.

Overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across all seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. (Interview subjects were asked what brands exemplified the traits, instead of being read a list of brands.) That approach compensates for awareness level, ensuring that every brand has an equal chance of leading a category, not just the best-selling or most well-known brands."

This is all subjectively based on how people view a brand so of course the larger most popular brands will win every time.
 
My beater 2003 Matrix 5-speed has a known transmission issue that Toyota has not acknowledged. The transmissions just let go. Sadly it will cost me 2.5k to replace, because the used 5-speeds are in rare supply. Most of the good ones are already replacing the broken ones.
 
valleyrider said:
Scion and Mitsubishi scored worse for the perception scores with a 6 for both companies.

"How the scores were calculated
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,034 adults from Dec. 6-16, 2012, and collected survey data from 1,764 adults in households that had at least one car.

Overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across all seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. (Interview subjects were asked what brands exemplified the traits, instead of being read a list of brands.) That approach compensates for awareness level, ensuring that every brand has an equal chance of leading a category, not just the best-selling or most well-known brands."

This is all subjectively based on how people view a brand so of course the larger most popular brands will win every time.
Click to expand...

i see several internal and external validity issues with that methodology

but hey, they didn't commission me to make the research design either so what do i have to say? hah
 
Todd Helme said:
My beater 2003 Matrix 5-speed has a known transmission issue that Toyota has not acknowledged. The transmissions just let go. Sadly it will cost me 2.5k to replace, because the used 5-speeds are in rare supply. Most of the good ones are already replacing the broken ones.
Click to expand...
Bummer ! How many miles do you have on it?
 
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