Consumer Awareness Campaign

[imported_mirrorfinishman]

I posted the following message in a thread titled 'why people shop for maintainance' and thought that maybe it would be helpful to begin a topic about the possiblities of implementing a comprehensive consumer awareness campaign.



'In order to be successful, a comprehensive consumer awareness campaign should be clearly focused on meeting the needs of our customers and especially our potential customers. It should not be focused on satisfying our own needs as detailers.' http://autopia.org/forum/showthread.php?t=78046&page=1&pp=12

 

[imported_mirrorfinishman]

Here are a few of my thoughts in regard to implementing a consumer awareness campaign.



1- We need to clearly define why a consumer awareness campaign should be implemented in the first place. A focused view of its fundatmental purpose.



2- We need a concise description of the values and goals of a consumer awareness campaign. Giving the campaign a sense of meaning and direction.



3- We need to identify in real terms who, what, where, when and how a consumer awareness campaign will be established and implemented.



4- A consumer awareness campaign should be focused on meeting the needs of the customer. It should not be focused on satisfying our own needs as detailers.