Big Money Detailing - $$$

There are a number of things in that video I take issue with (not the least of which is washing in the full sun and a 1-bucket method).



And it has been posted over and over...
 
bufferbarry said:
this guy is a marketing and hype! I would put my paint correction skills up against his on any car any day!
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Have to agree - if you took 2 cars, I detailed by Paul, and one by somebody on here (e.g., you) who had a good knowledge of detailing, at the end of the day you'd be hard pressed to say one is leagues better than the other.
 
65 pounds :brit for a bucket????? looks like home depot bucket, just taped over black



WONDER IF HE HAS A GRIT GUARD:rofl
 
Paul has done some good work, but he has a lot of hype behind him. Nothing a good PR firm or a marketing exec couldn't do for anyone on here.



Hell I'm not nearly as good as Bufferbarry, but I think I could do same kind of polishing work as Mr. Daulton. Wet sanding is where I need more experience.
 
Wow! Good for him doing very well. I bet many of us would like to have the clientele he has. BTW does anyone know the backing plates he's using??? are they 3M???
 
H.E.D said:
Wow! Good for him doing very well. I bet many of us would like to have the clientele he has. BTW does anyone know the backing plates he's using??? are they 3M???
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Unless you have seen what he does, its hard to say its all marketing hype.



Yes those are the 3M backing plates.
 
AeroCleanse said:
Unless you have seen what he does, its hard to say its all marketing hype.
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THANK YOU! This is the same argument that comes up when we talk about Zymol, or anything that has a significantly higher price than it's closest competitors.



And I don't think that a few youtube videos constitues "marketing hype". I mean, exactly what does this guy do to advertise himself? I don't see him posting on here. I don't see his commercials on TV. I don't see his ads in Motor Trend.



From what I've seen in this thread, and others, it seems that many people regard marketing as some kind of underhanded, dirty trick. I'm not singling anyone out here, so don't take offense. Maybe it's just me, but it sort of sounds like there is a lot of negative sentiment towards Mr. Dalton because alot of his success may be driven by good marketing. And I'm just not seeing what's wrong with that.



So he's a good detailer AND a good business man. Good for him.
 
I don;t think anyone is saying it's all hype. You can't possibly get all that hype if your not good. The hype is in his marketing. Calling every little thing he does a different step. So in the end it's a "61 step process" blah blah.. When in reality I wouldn't call it anything more than a advanced 3 step. No one is doubting Pauls skill. His results speak for themselves bar none. It's how he presents them on camera that is all the hype. Making things sound entirely more difficult than they really are. Saying that after a thorough wash and inspection that the car is "Filthy" still... This is all hype.. It's said for one purpose and one purpose only. To hype his business and his namesake. That is excellent PR. and it works great for him. No one is doubt his skill but I don't see Paul being more skillfull than a lot of other pro detailers out there. But hype is hype and Paul is the master of it.
 
Jakerooni said:
But hype is hype and Paul is the master of it.
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Maybe I'm misunderstanding you becuase, to me, the word "hype" has a somewhat negative connotation. Wesbter's dictionary defines it as "promotional publicity of an extravagant or contrived kind". I wouldn't say that any of Paul's marketing is "extravagant" and I haven't seen anything from him that is 'contrived' or artificial. There is also a second definition that lists "hype" as synonymous with "put-on" or "deception". Again, I don't think this describes Paul's business at all.



Hopefully we're on the same page, just using some different terminology. I hope I'm just misunderstanding the negativity because I don't see anything wrong with someone who is a good detailer AND a good business man.
 
Paul and his crew are good at marketing. They are also, as far as I can tell, very good at detailing. I think I understand where some of the "hostility" comes from, but a lot of it is rooted in jealousy (imo). The guy is good at what he does and is making money doing it, good for him. I don't think he is scamming anyone out of their money.
 
The only think I ever took issue with was his contention that paint has to be uniform to the point of x-microns to look good, and IME that's just not even remotely realistic, at least not on a vehicle that gets used in the real world or has factory-quality paint (yeah, I mean high-end factory quality as opposed to a five-figure custom job). Correct one RIDS and you're way past the uniformity he claims is essential anyhow.
 
Less said:
Maybe I'm misunderstanding you becuase, to me, the word "hype" has a somewhat negative connotation. Wesbter's dictionary defines it as "promotional publicity of an extravagant or contrived kind". I wouldn't say that any of Paul's marketing is "extravagant" and I haven't seen anything from him that is 'contrived' or artificial. There is also a second definition that lists "hype" as synonymous with "put-on" or "deception". Again, I don't think this describes Paul's business at all.



Hopefully we're on the same page, just using some different terminology. I hope I'm just misunderstanding the negativity because I don't see anything wrong with someone who is a good detailer AND a good business man.
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Accumulator said:
The only think I ever took issue with was his contention that paint has to be uniform to the point of x-microns to look good, and IME that's just not even remotely realistic, at least not on a vehicle that gets used in the real world or has factory-quality paint (yeah, I mean high-end factory quality as opposed to a five-figure custom job). Correct one RIDS and you're way past the uniformity he claims is essential anyhow.
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If that's not marketing HYPE, I don't know what is?
 
David Fermani- Eh...it *did* leave a bad impression. If I really cared, I, well...you know..."where there's smoke..." and all that.
 
Accumulator said:
The only think I ever took issue with was his contention that paint has to be uniform to the point of x-microns to look good, and IME that's just not even remotely realistic, at least not on a vehicle that gets used in the real world or has factory-quality paint (yeah, I mean high-end factory quality as opposed to a five-figure custom job). Correct one RIDS and you're way past the uniformity he claims is essential anyhow.
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Roger that and not even realistic on a new vehicle for that matter. This is marketing smoke up the owner's... tailpipe to the extreme. I've done enough exotics to know that the readings on them are severely inconsistent. Well if you put it into perspective... the readings on a "normal" car are much less irregular than on an exotic. For example I can take readings on a Ford that will show me 10, 15, even 30 microns difference in places, then I take readings on a Ferrari that show me more than 100 microns difference... actually in ratio the F-Car is more outta wack than the Ford *IME Fords here have an average of 80-110 microns, Ferraris have an average of 190-260... big difference).
 
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