Autopians - Dress codes for detailers

[saling4]

A clean, neat image is of great importance. I have a pest control company and we are pretty relaxed, polo, black shorts (going to khaki) with logo embroidered. Out of 3000 customers many have said that we look neat and professional. God help my guys or gals if thier trucks aren't clean, the vehicle is also part of the image.

 

[guy1138]

I'm not sure about you, but a person's appearance shouldn't be all you look at. When looking for a professional (in any profession), I say you should look for the quality of their work, not their overall appearance.

This site has hundreds of thousands of posts about the quality of work, and one thread about the appearance of detailers, so I think that we all know that the quality of work is the most important thing, however image is very important for getting customers in the first place. Also, your image can actually color how your customer perceives the quality of your work. People who are dressed down, sloppy or dirty are perceived as less charming, ruder, less competant etc. It's a sociological fact.

 

[kompressornsc]

This site has hundreds of thousands of posts about the quality of work, and one thread about the appearance of detailers, so I think that we all know that the quality of work is the most important thing, however image is very important for getting customers in the first place. .

And this is why most small businesses fail. Entrepeneurs focus on the technical side of what they do instead of thier business. It's a matter of working in vs. working on your business. Working in your business gets you no where, working on it is what makes it sucessful. Image (positioning) is a large part of marketing. If you position yourself as a sloppy, poorly dressed detailer, you will eliminate yourself from the high-end market, no matter how good your work may be. The better dressed you are, the more you can charge (for the same quality of work). And if you really want to increase sales, wear blue or white (there is a reason that the most common men's dress shirts you see are white or light blue-studies show that those colors increase sales).