Hello To All,
Well I have taken some time here to reflect on your responses. My first response will be to bring everyone up to speed; I did not create this polish, the polish was created by 2 European Chemist who currently reside in Western Germany. They are very protective of their formula and have only supplied me with an MSDS that pretty much clears it for entry into our country via ship or commercial airlines and gives the necessary information to my commercial accounts for local and state inspectors. They back the product with their insurance and pretty much gave us the guidelines on where it is to be applied.
Out of couriosity, I asked one of my customers in San Diego who is a Chemical Engineer for the Navy to check the polish out. He came back 48 hours later and told me that they had a general idea as to what is in it and what isn't. He said with a little more time they could easily identify each ingredient, but it would be virtually impossible to duplicate the formula because it would take years and some very serious money to trial and error the proper amount of each ingredient just to get it close. He closed with, I should do everything to keep these guys happy.
So, I've learned how to apply this polish, how to ask for a demonstration and basically stand back and let the customer decide for themselves if this demonstration impressed or not. I'm not going to beg anyone to buy the polish.
Now, in regards to the $1,000,000.00 question, truely I can only rationalize based on seven years of observing each and every demo. We can confirm the lack of abrasives by restoring bug shields, plexiglass, wind deflectors, carbon fiber hoods, plastic windows on camper shells and helmet visors which are items that can be very easily damaged and leave no abrasion marks on the surfaces. We also base that on doing new cars that did not go to the make ready department and have strictly used my product from day one. These folks have enjoyed a swirl free finish and no fading to trim, rubber, etc.. Some now for seven years. As for removing swirl marks, I really just get in there and rub the surface until I begin to notice the swirls breaking down, then I will take a break and let the polish sit on the surface, then I will come back and again rub my polish on in a criss-cross motion to counter the swirls. When I'm finished, based on the quality of the paint job, it will pretty much determine how much of the swirl marks gone, usually anywhere from 85% to complete removal. I came to conclusion that this must be removing them because the swirls do not reappear in 1 month or 4 months later (customers are usually re-applying by now) and these are vehicles that stay outside full time. Now, from our discussions we know waxes put swirls into a paint job, and we would probably use a finer cut to reduce those swirls but at the same time that finer cut has also left some slight abrasions that are later filled with a glaze to create a mirror finish. That is fine, but we also know that any prolonged exposure to sunlight will melt that glaze and let those swirls reappear. So, with that I figured I wasn't filling the swirls because when my customers swirl marks are gone, they pretty much stay gone.
In the end, even if I had a complete breakdown of the ingredients it would mean squat untill I tested it myself. If the companies you deal with came to you and said they've created a radically advanced wax at 10 times the cost and they handed you a MSDS or ingredient breakdown how many would purchase without first trying it? When customers hear me say $30.00 you'd laugh at some of the initial responses, but when I say, "I'll show why it's worth it, on your car" you can generally hear a pin drop. Now you have their undivided attention.
Unfortunately, I don't think this response will work for everyone, but that's all I can provide at this time.
Mark G.