My formal education is in graphic and web design. I worked as a professional designer for 7 years before becoming a full time detailer. $3500-$4500 is the going rate for what a design firm would charge for a small site like you want. Think of the detailing industry, don't we always rant about hacks making money by under-bidding professionals? As the saying goes, you get what you pay for. Does that mean you invest $4k in your first site? I would say hell no. Find a person on guru.com or a college graduate and pay 1/4 of that. Doesn't mean the site will be the best but it will probably look/function better than your current one. I would then suggest dumping any left over funds into SEO/adwords/FB ads etc.
