Leisure Lifestyle - High Class Marketing

T

Trouble

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Anyone ever heard of this magazine? It's suppose to be distributed to high-end neighborhoods (country club members/homes) on a quarterly basis. I've got a guy pushing me hard to advertise. They are based out of Florida, but cater to many U.S. cities
 
I don't get em, and never heard of em..... Neer saw em

So IMHO, wasted advertising since it aint in their hand when they are most apt to be calling at the moment
 
Ronkh said:
I don't get em, and never heard of em..... Neer saw em

So IMHO, wasted advertising since it aint in their hand when they are most apt to be calling at the moment
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I don't get the magazine either. Of course I live in the ghetto, so maybe that has something to do with it

Thanks for your input Ronkh! :bigups
 
Trouble said:
I don't get the magazine either. Of course I live in the ghetto, so maybe that has something to do with it

Thanks for your input Ronkh! :bigups
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Just a little clarification on my comment.

The mag is probably sitting in the lobby of country clubs etc., so it gets a quick once over while the person is waiting, then put back down. So even if they see your ad, they probably forget the name and if it sparked a "need" in them, they'll probably just head over to the carwash detail place on main st.
 
Ronkh said:
Just a little clarification on my comment.

The mag is probably sitting in the lobby of country clubs etc., so it gets a quick once over while the person is waiting, then put back down. So even if they see your ad, they probably forget the name and if it sparked a "need" in them, they'll probably just head over to the carwash detail place on main st.
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Gotcha! That was one of my questions. The guy says they are mailed directly to peoples homes

I'm not so much concerned if this is effective advertising as I am if this is just a scam altogether. I found this doing a Google search that caused me concern

High Class Marketing - Boca Raton FL 33431 | 561-465-2698
 
Just mad 2 calls
one to naples fl, one to Fairfax va (used to live there)

Neither one of my friends have seen/heard of it
 
Might want to press them a bit on their distribution numbers and see what it's going to cost you per potential view. Direct mailers whether it be a magazine or a flyer spend very little time in the recipients hands before it hits the trash. Subscription based marketing is in an entirely different league.
 
GearHead_1 said:
Might want to press them a bit on their distribution numbers and see what it's going to cost you per potential view. Direct mailers whether it be a magazine or a flyer spend very little time in the recipients hands before it hits the trash. Subscription based marketing is in an entirely different league.
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Already have. They claim 2,000 mags are sent each quarter (seems like a small # for the area they claim to cover) - 1/2 page ad 4 times a year cost $800 TOTAL (FULL payment is due before any work is done). They do the art work/layout too. Plus they said they would give me a lower half right hand page

Typically I throw mailings like these straight in the recycle bin. However, not everyone is like me. All it would take is 1 GOOD customer to make it pay off

I like playing with stuff like this. It's my form of gambling. I just don't like getting burned
 
I will be expecting another HIGH PRESSURE SALES PITCH first thing in the a.m. :passout:

I'm going to request a few of the past issues (hard copies) be sent next day air (I will pay the shipping) before proceeding further. If they can't wait another 48 hrs it wasn't meant to be

The thing that puzzles me is the BBB report. They appear pretty clean with an A- record ?

I wish I didn't have to be so suspicious of folks :inspector:
 
Trouble said:
Already have. They claim 2,000 mags are sent each quarter (seems like a small # for the area they claim to cover) - 1/2 page ad 4 times a year cost $800 TOTAL (FULL payment is due before any work is done). They do the art work/layout too. Plus they said they would give me a lower half right hand page
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Think about it. They send out 2000 magazines for free and you are expected to pay to put an ad in there? For 2000 views? Try 20 actual views. Out of those 20, what is the chance that any of them are even going to remember your name - i.e. create some name recognition for your business? You'd do better doing up a poster on photo paper and asking permission to put it up in the service waiting room or parts departments at local dealerships catering to higher end vehicles - i.e. those that are more likely to have owners who take pride in their cars but don't have the time/interest to do their own detailing.

Just one POV!
 
tedj101 said:
Think about it. They send out 2000 magazines for free and you are expected to pay to put an ad in there? For 2000 views? Try 20 actual views. Out of those 20, what is the chance that any of them are even going to remember your name - i.e. create some name recognition for your business? You'd do better doing up a poster on photo paper and asking permission to put it up in the service waiting room or parts departments at local dealerships catering to higher end vehicles - i.e. those that are more likely to have owners who take pride in their cars but don't have the time/interest to do their own detailing.

Just one POV!
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:hmmm:


You do make a pretty convincing argument . If the numbers where say, 10,000+ it would be more compelling

There has to be more then 2000 rich folk around here!
 
Actually the numbers Tedj101 are pretty accurate. When we did direct mailers (Linux software, servers etc.) it is between one and two percent of the actual number sent that actually result in some type of action taken by the intended customer. It climbs a couple of % points when there is a freebie involved (you get a gift certificate just for calling type offer, stuffed Penguin dolls would get a response from the Linux, Techie crowd). As I said earlier if these magazines are a subscription or request based marketing the actual views goes over 50% though response rate climbs only a couple of points.

In the automotive end of things we offered free 40 point inspections and a fairly nice Dat Timer, day planner just for bringing your car in. We of course found plenty of things that needed attention on the cars that were inspected but the reality was that it resulted in few dollars generated. Most just said can I get my day planner now and left. Direct mailers and flyers left on the door or on your car are a tough way to market. Having been involved in multiple industries using direct mail marketing, my honest opinion is there is almost always a better way.
 
They called today, but I missed their call. No message was left - I was vacuuming

Even if just 20 people viewed the ad, and if just 10% of them called that would still be 64 customers !! I'm really considering just going on and purchasing the ad

Wonder if I should include this thread with my next email? I mean, if this deal works, I can SEND THEM BUSINESS!!! If it doesn't work (but they do EVERYTHING they advertised) then so be it. If they RIP ME OFF I'm putting them on BLAST!! -


I've wasted much more money on worse ideas then this ladies & gentlemen


:swirly:
 
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