Pro--vs---Amature Detailers?

The public wants you to give them an irresistible offer. Once you understand that concept it doesn't matter if you are fixed, mobile or out of your garage. Let me give you an
example of what to say to your prospect: "Your Car Is A Reflection Of Your Personality In
__ Hours I Can Improve Your Image And Sex Appeal To Others."
 
lapower said:
The public wants you to give them an irresistible offer. Once you understand that concept it doesn't matter if you are fixed, mobile or out of your garage. Let me give you an
example of what to say to your prospect: "Your Car Is A Reflection Of Your Personality In
__ Hours I Can Improve Your Image And Sex Appeal To Others."
Click to expand...

I'm not sure I grasp what you are saying "irresistible offer"

If I'm talking to a 60 YO guy and telling him that in a few hours I'm going to give him more sex appeal..via his car..he's going look at like:huh: then:wow: and his wife's face will look like this:eek:

However you are correct the customer is looking for a reasonable offer...but confidence is the key factor in getting new customers and keeping them...the good deal of a bad quality job, will soon be forgotten
 
The public wants you to give them an irresistible offer. Once you understand that concept it doesn't matter if you are fixed, mobile or out of your garage. Let me give you an
example of what to say to your prospect: "Your Car Is A Reflection Of Your Personality In
__ Hours I Can Improve Your Image And Sex Appeal To Others."
Click to expand...

Sounds a bit like an infomercial being played at 3:00 AM.

Depends on your target customer. Here are some stereotypes I find to be true about 75% of the time. Auto enthusiast, car collectors, and auto club members want spectacular results regardless of price. Owners of higher end cars usually want someone they can trust with their high priced toys, price is usually not a concern. Young enthusiast with specialty car want great results as long as your price is within their budget (understandable). There are many individuals with daily drivers who take great pride in their personal appearance and the appearance of their posssessions (home, car, boat) and are willing to pay a premium if the work is up to their standard, and comes at a convenience to them.

Soccer moms with SUV's and mini-vans want their mobile cafeterias cleaned up for the best price. They have no concerns about paint correction or the "depth of gloss" of their paint. This is the customer that is perfect for the carwash type $100 detail.

As far as sex appeal. I would not try selling that one by a customer. Sounds too much like a used car salesman's line.:D
 
Clean Dean said:
Sounds a bit like an infomercial being played at 3:00 AM.

Depends on your target customer. Here are some stereotypes I find to be true about 75% of the time. Auto enthusiast, car collectors, and auto club members want spectacular results regardless of price. Owners of higher end cars usually want someone they can trust with their high priced toys, price is usually not a concern. Young enthusiast with specialty car want great results as long as your price is within their budget (understandable). There are many individuals with daily drivers who take great pride in their personal appearance and the appearance of their posssessions (home, car, boat) and are willing to pay a premium if the work is up to their standard, and comes at a convenience to them.

Soccer moms with SUV's and mini-vans want their mobile cafeterias cleaned up for the best price. They have no concerns about paint correction or the "depth of gloss" of their paint. This is the customer that is perfect for the carwash type $100 detail.

As far as sex appeal. I would not try selling that one by a customer. Sounds too much like a used car salesman's line.:D
Click to expand...

Very well said CD....rolling cafeterias:D I avoid those like the bubonic plague
 
hey there guys this is a great discussion on many levels for me because i am a long time weekend warrior type that is trying to go pro... so anyhelp you can give is much appreciated. what do all of you charge for your work...as a marketing tool have flyers been successfull??..i kinda feel they are a lil unprofessional but i may reconsider if they have proven to work for all of you.... and finally my last main concern is i am considering investing in a steam cleaner/extractor combo from a company called DAimer. Is anyone using this new method of cleaning and if so what brand/model would you recommend or steer me away from! this is one of my biggest investments so far in the arsenal so i wanna get the best/most reliable machine i can possibly afford! also whats everyones take on meguiars products...rt now im using only their stuff (mostly the professional series) but if there is better i wanna use it! i chose meguiars products for two reasons one ive always had good luck with them for a reasonable price and two its a very recognizable name to potential customers so it helps as a marketing tool.
 
Beemerboy said:
I'm not sure I grasp what you are saying "irresistible offer"

If I'm talking to a 60 YO guy and telling him that in a few hours I'm going to give him more sex appeal..via his car..he's going look at like:huh: then:wow: and his wife's face will look like this:eek:

However you are correct the customer is looking for a reasonable offer...but confidence is the key factor in getting new customers and keeping them...the good deal of a bad quality job, will soon be forgotten
Click to expand...

OK guys I'm just trying to make a fundamental point. Your customers buy cars to look cool, and to attract attention. A detailed car enhances the car's appearance, and makes them look appealing to others. They feel better when they drive a clean car because it improves their image. And Yes, confidence and your reputation is the key factor in getting new customers and keeping them.
 
QUOTE=Clean Dean;235151]I am rountinely complimented by customers and potential customers by the professional appearance of my operation. Both of my Ford Vans (E150 and E350 extended) are professianally lettered and both have water and quiet Honda generators. These serve as constant advertising, and I keep them clean and wash them each at least once a week.
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Having a professional appearance in my opinion makes all the difference in you winning and keeping potential clients . People are all about image, and how people perceive your image is how they perceive what your work ethic will be. I also clean my Ford F150 ( I LUV fords!!) once a week to show my clients and potential clients that i mean business when I'm talking to...handing out card, flyer, brochures etc.


some sort of a sign should be visable to those passing by your location to lure them over or at least request a card, or take down your number. Should say company name/phone number (large) and website if you have one.
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I never thought about putting out signs when working on a vehicle. Good info Dean :bigups
 
premierdetail said:
a great discussion on many levels for me because i am a long time weekend warrior type that is trying to go pro...
Click to expand...

I'm in the same boat your in primier. Trying to go from w/w to the pros.

as a marketing tool have flyers been successfull??..
Click to expand...
I haven't personal had much success with flyers. However I have had success using door hangers (posted a thread on this yesterday), Business cards, brochures, and advertising on CraigsList.

also whats everyones take on meguiars products...
Click to expand...

I don't have anything negative to say about mags, I use it from time to time. There are a lot of good Product lines out there. I haven't used them all that much to give you anything really to go off of, but I am currently using the Poorboys line "NOT MUCH MONEY....BUT WHAT A SHINE". Steve's products give me the best bang for my bucks. Very easy to work with, provides and produces the finish that I'm after. The finish that leaves the customer :drool: when he/she gets there vehicle back. Again I just a little guy striving for perfection, but I recommend that you read some of the post, and review that the BIGG DOGGS of DC have written. I guarantee they will leave you saying :dcrules
 
lapower said:
OK guys I'm just trying to make a fundamental point. Your customers buy cars to look cool, and to attract attention. A detailed car enhances the car's appearance, and makes them look appealing to others. They feel better when they drive a clean car because it improves their image. And Yes, confidence and your reputation is the key factor in getting new customers and keeping them.
Click to expand...

That is a generalization about why anyone buys a car....Your soccer mom buys a mini van to look cool and attract attention?....your grandparents buy a hybrid because why? attention and looking cool?

I'm not busting you here just pointing out that people buy cars for a variety of reasons, some to look cool and feel sexy, look wealthy, others are for more practical reasons, gas mileage, dependability, etc.

All of these have one thing in common they are all potential customers for detailing...As Clean Dean pointed out its there perception of what detailing is worth in terms of $$$....The end result is all the same a customer that trusts / has confidence in you to do a job that measures up to their standards and at a price that meets there budget / ideas of worth.
 
premierdetail said:
hey there guys this is a great discussion on many levels for me because i am a long time weekend warrior type that is trying to go pro... so anyhelp you can give is much appreciated. what do all of you charge for your work...as a marketing tool have flyers been successfull??..i kinda feel they are a lil unprofessional but i may reconsider if they have proven to work for all of you.... and finally my last main concern is i am considering investing in a steam cleaner/extractor combo from a company called DAimer. Is anyone using this new method of cleaning and if so what brand/model would you recommend or steer me away from! this is one of my biggest investments so far in the arsenal so i wanna get the best/most reliable machine i can possibly afford! also whats everyones take on meguiars products...rt now im using only their stuff (mostly the professional series) but if there is better i wanna use it! i chose meguiars products for two reasons one ive always had good luck with them for a reasonable price and two its a very recognizable name to potential customers so it helps as a marketing tool.
Click to expand...

Thanks for the compliment.:D

I think that you will have better results with your questions in two ways...use the search feature to see if threads have been started about these subjects, and those that don't start a thread in the appropriate section..there is a ton of good info on the questions that you have laid out
 
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