Originally Posted by Dan
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I`ll try to explain. I know of a window tinter who bought several boxes of 3M window film. He installed the film on the glass of home owners. He then keeps the boxes and buys an inferior window film and shows up at your house with a 3M box but inside is the cheap inferior window film. The home owner sees the box and believes he or she is getting a well known and respected brand name. Little do they know that 3M imprints their logo on their film and is wiped off later with IPA. They were given a warranty card but it was useless. The film he installed was an OK tint but it was not what the customer thought they were getting and paying for. Understand?
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So we had the same issue with the 2.0 version and the Pro version. People installing or applying 2.0. charging a Pro price and claiming it was the Pro version. How do we remedy that? Well we change the name of the 2.0, "opti-coat" no longer being associated with that at all. We then make it so ONLY those vetted by Optimum can apply Opti-Coat Pro (OCP). In Texas no one applies OCP unless they come to us for 1) Training on application and 2) We allow them to apply it.
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So how would you feel paying for the Pro version when you really got the lesser version? The home owner comes to this realization about a year down the road -
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"Hey, this 3M window film is horrible! It`s delaminating and turning an odd color. I`ve been ripped off!"
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The car owner -
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"Hey this Opti-Coat is suppossed to last 5 years and after a year it`s no longer there, what the hell?! This Opti-Coat stuff sucks. I am going on the forums and tell everyone it`s no good, I was even told it had a warranty!"
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If you were Dr. G, one who takes great pride and is very protective of all the products he develops, would you just allow that to go on or do something to correct it?
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If someone in area "A" says they are applying OCP and they have not been vetted by Optimum, as in produce proof of being a certified installer then they are not using OCP. Also, the installer of area "A" will be the ONLY installer of that area and they will have the great benefit of the Opti-Coat system in total. Remember, this is not just for a car here and there but rather it will be a system of products and if all goes as planned from the very start, those on board now will be very happy detailers.
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Years ago another thread I started went ballistic because I stated that my business partner and I went out to a home and applied OCP to a white BMW M3. In one hour we had it applied and made $300. Now the smart people on this board saw the potential, others slammed and mocked me because no way anything can last more than a year tops. My whole point in all this is how to make more money with less work, afterall it`s a business. It`s all about profit margin and if you`re not making a profit you`re not gonna be in business long.
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Lastly, OCP is a wonderful product, one that I am very proud of also and it flat out works. Now if it`s applied to a vehicle and that vehicle never gets any care afterwards, as in it never gets a wash or detailed then the OCP durability will suffer. That would also be a failure on the installers part as they are not seeking the customers best interest. An OCP installer should educate their clients on what OCP is and is not. They should also tell the client that OCP will perform its best on a vehicle that is maintained. As in bring it into my shop on a regular basis so we can keep the well maintained look and also check on how the OCP is performing. Maybe while they are in they need something else done, like headlight correction, they got a stain on the carpet, they need tint, PDR or whatever....it`s a great chance to upsell.
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Anthony
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