Aqua, you should really check out the 2014 Link Juice thread,
and start by putting all of your websites onto one page. Keep editing that
page and adding more and more of your links.
Each one of your links should have your main website on it.
Now, each time that you are loading the page and editing your post, then you
are promoting your main site. Just doing this is much better than paying for
advertising.
Sure, paid advertisement is not a bad thing. If you have enough money where
350 or 360 dollars is "nothing" to you, then paying to acquire customers is a smart
decision. If the money meant nothing to you, then that is a good trade off for the time
that is needed to market your own website. If you are in a situation like mine, then you
have extra time and not money, and marketing your own website makes the most sense.
1. Get all of your links set up
2. Determine your main keywords (google tool)
3. Send Traffic to your site. (SafeLists, Text Ad Exchanges, Traffic Exchanges)
4. Never underestimate Social Media
For the best Social Media advertising, you need to find someone with a Facebook account
with lots of people on it. Radio stations work well for this, but there are many other alternatives.
What you do then, is offer a FULL Detail (worth like 275 dollars), and people get entered in
a chance to win the detail just by liking or sharing one of your posts or pics on Facebook.
People go bonkers for this. Many different companies use this type of advertising. I know
that members of my family liked and shared many posts just to win a dental cleaning with
whitening treatment.
Each time someone "Likes" or "Shares" your content on Facebook, they are instantly advertising
to all of their list. This is some of the most valuable advertising that you can get. What I mean
by this is that Google is going to view this Social Activity as high worth traffic. This is what is
going to help you the most. In your case, just make sure that you are promoting the correct
link. You want to be promoting your main site, and not one of the YellowBook pages.
I am going to be started a wiki about advertising and marketing, and how to transition that
into helping your business. It is quite easy, although it is a MUCH wider scheme than what I
have described in this lengthy article.
There is a great similarity between Detailing and Marketing. In both of these fields, people
who get a little bit of information view themselves as experts. While people view themselves
as experts, we all know that it takes MUCH longer to learn all of the little facets that go into
doing this job. The same applies for Marketing. Sure, they understand some of the basics,
but do they really understand everything that goes into promoting a website? Most of them, no.
I have been studying Marketing for over 10 years, and I am still a novice in many aspects.
Be careful who you pay to do marketing for you. This marketing can be done incorrectly,
and can actually damage your ranking. Feel free to message me anytime, if you have any questions.
While much of the marketing work you can do yourself, there is some that it is much easier
just to pay someone to do it for you. This is where gig sites like Fiverr come in handy. There are
people that are much more adept at this field than you. If a task is going to take you 2 hours to finish,
would it not be in your best interest to pay someone 5 dollars to free up 2 hours for you?
Heck, if you know exactly what to ask for, wouldn't it be worth 5 dollars to free up one hour for you?
Your time is better spent doing detailing for the one hour, as your time is worth much more than
5 dollars an hour.
Do not get overwhelmed. This is all a learning process. Just take it slow and make a concentrated
effort to improve your business daily (or weekly). Just remember that the most important thing to your
business is your online profile, or how you look to others on the internet.
