Today it is absolutely critical for a small business like a detail operation to have a web presence. Many of your competitors are using the Internet and not the Yellow Paes. And, more importantly your customers are using the Internet to find places to shop, including detail operations.
People are busy today, they need to make quick decisions about their purchases and what better way than the internet. If they are looking for a detail shop and do not have someone to refer them to one, the go to the internet to find one.
What do they want to know? They want to know about YOU, about YOUR BUSINESS and who your CUSTOMERS are.
As a wise old advertising giant once told me when I was developing advertisments in my old life as an advertising manager. His advise was quite simple:
"Bud, when you design an advertisement for a product or service it MUST answers these questions and nothing more:
+ Who are you
+ What do you want
+ What's in it for me (that customer)
+ Who says (testimonials)
Most detail operations have websites so if you are not on the internet you are conspicuous by our absence.
Americans are skeptical, and you can't blame them after what's happened in the past few years with companies like ENRON and AIG, and the horrible actions of the banking industry.
The website is your "storefront" especially if you are a mobile detail business. So here are some ideas to make your website meaningful:
1. Testimonials -a few words of how long they have done business with you and now satisified they are
2. Before & After Photos - put all of the awful before and great looking after photos on the site. A picture is worth a thousand words.
3. Frequently Asked Questions (FAQ) - know what the customer will ask and answer those questions. If you do this creates creditability with the customer.
Bottomline, you need a website. The website tells customers in your communnity that you are committed to your business and being competitive. You can have many other pages on your site, but the three mentioned above are absolutely critical.
Remember the website is your "store front" so you want to impress the customer.
If must convey professionalism and creditability. Most of all, it should provide prospects with instant information when they want it, which is NOW.
Regards
Bud Abraham
DETAIL PLUS SYSTEMS
People are busy today, they need to make quick decisions about their purchases and what better way than the internet. If they are looking for a detail shop and do not have someone to refer them to one, the go to the internet to find one.
What do they want to know? They want to know about YOU, about YOUR BUSINESS and who your CUSTOMERS are.
As a wise old advertising giant once told me when I was developing advertisments in my old life as an advertising manager. His advise was quite simple:
"Bud, when you design an advertisement for a product or service it MUST answers these questions and nothing more:
+ Who are you
+ What do you want
+ What's in it for me (that customer)
+ Who says (testimonials)
Most detail operations have websites so if you are not on the internet you are conspicuous by our absence.
Americans are skeptical, and you can't blame them after what's happened in the past few years with companies like ENRON and AIG, and the horrible actions of the banking industry.
The website is your "storefront" especially if you are a mobile detail business. So here are some ideas to make your website meaningful:
1. Testimonials -a few words of how long they have done business with you and now satisified they are
2. Before & After Photos - put all of the awful before and great looking after photos on the site. A picture is worth a thousand words.
3. Frequently Asked Questions (FAQ) - know what the customer will ask and answer those questions. If you do this creates creditability with the customer.
Bottomline, you need a website. The website tells customers in your communnity that you are committed to your business and being competitive. You can have many other pages on your site, but the three mentioned above are absolutely critical.
Remember the website is your "store front" so you want to impress the customer.
If must convey professionalism and creditability. Most of all, it should provide prospects with instant information when they want it, which is NOW.
Regards
Bud Abraham
DETAIL PLUS SYSTEMS
