What you are worth vs. where you want to be?

Dellinger · Jan 6, 2014

When starting out... do you price what you are currently worth or do you price where you want to be?

I can see both sides of this coin (<<< lol.)

I have quite a few thoughts on this but am curious to the veteran's wisdom that exists here.

Ok, now that I have that out of the way... let's take an example from my services. That should give some more context on my question above.

The following, a rough script, from my soon-to-be website... it will be my lowest priced exterior service.

This may or may not work out in the end (since I'm trying to straddle the fence) but it should help potential clients differentiate between my detail package offerings (read- more expensive) and just a maintenance/ production type wash-n-wax (read- value, less expensive.) In the same breath, this should give my business some needed flexibility because I'm not sure how my regional market is going to break.

What I'm most concerned with, further below, is the price of this 'value' service... like, it's not below $100. The only way I get below $100 for an entry level service is to drop decon and AIO and go straight finishing wax or sealant. I could drop price per hour also but not to get all the way under a Franklin. In my heart, I don't want to drop a clay service because it does an excellent job.

The below assumes a 4-door, economy type, car in decent condition. Estimated time is bold beside each service (these time will obviously NOT be on the website). I will be utilizing an AIO type product for the LSP. Note, trim is not addressed here, there are zero Iron solutions utilized and interior is an add on. I will be a fixed location service provider for now.

Looking at other successful detailer's offerings... my value package is starting at or near their 1-step! At this point, I'm either crazy, slow, or a fool!

I am estimating price @ $40 an hour.

A value driven pairing of services that ensures the adjectives --clean and shiny-- describe the end results.
This package's mission is deep cleaning and decontamination of bonded exterior contaminants plus protection
of painted surfaces.

Benefits... Tar, grease, insect remnants, plus other bonded contaminants will be addressed. The reduction of
light water spotting and light oxidation can be typical. All paintwork will be protected from environmental
contaminants, weather, and UV exposure.

Please allow 4-6hrs.
Prices START at $ 160

The following steps are performed on your vehicle:
#1- Pre-rinsed to remove dirt, dust, debris 20 min
#2- Hand wash incorporating a proper two bucket method and PH balanced shampoo 30 min
#3- Wheels/ Tires are cleaned and dressed 30 min
#4- Exterior dried using compressed air and microfiber, waffle weave towels 30 min
#5- A clay bar application is utilized to decontaminate exterior surfaces and windows 30 min
#6- A hybrid-wax is machine applied to chemically clean and protect painted surfaces 1 hr
#7- Exterior wiped down with a spray sealant for additonal protection and presented for final inspection 30 min

Add Interior Care starting at $60...
-Vacuum of high-traffic carpeted areas, floor mats, and upholstery 20 min
-Wipe down of doors jams, door panels, dash, cockpit, & center console 40 min
-Interior windows cleaned and absent of streaks 20 min

I really appreciate any insights or feedback.
-Gabe

Jean-Claude · Jan 7, 2014

When you start growing a business from nothing or very little, you need to play with your prices and workflow to find what works well. Do not get stuck on a price point or a package because YOU think it's awesome.

As for my viewpoint being in business since 2007 and being steady now: I price my jobs based on value. There are a lot of directions a detail can go. There are a lot of time consuming processes someone could remove. We just released a package that starts at $7k but has over 125 hours built into it. We also offer a bronze package that starts at $350. There are different levels of attention folks want. As long as you are providing a good value to your client and they are happy(which can translate to steady business), you are making a good choice with your pricing.

House of Wax · Jan 7, 2014

Jean-Claude said:
When you start growing a business from nothing or very little, you need to play with your prices and workflow to find what works well. Do not get stuck on a price point or a package because YOU think it's awesome.

As for my viewpoint being in business since 2007 and being steady now: I price my jobs based on value. There are a lot of directions a detail can go. There are a lot of time consuming processes someone could remove. We just released a package that starts at $7k but has over 125 hours built into it. We also offer a bronze package that starts at $350. There are different levels of attention folks want. As long as you are providing a good value to your client and they are happy(which can translate to steady business), you are making a good choice with your pricing.

Wow. I cant imagine doing a 7k 125hr. job. Any takers yet?

Envious Eric · Jan 7, 2014

that's full color sanding, wheels off and polished, interior everything...7K would be totally worth it to have someone like JC perform the work and transform the car!

Dellinger · Jan 7, 2014

Jean-Claude said:
When you start growing a business from nothing or very little, you need to play with your prices and workflow to find what works well. Do not get stuck on a price point or a package because YOU think it's awesome.

As for my viewpoint being in business since 2007 and being steady now: I price my jobs based on value. There are a lot of directions a detail can go. There are a lot of time consuming processes someone could remove. We just released a package that starts at $7k but has over 125 hours built into it. We also offer a bronze package that starts at $350. There are different levels of attention folks want. As long as you are providing a good value to your client and they are happy(which can translate to steady business), you are making a good choice with your pricing.

Jean-Claude, thank you for the reply.

My initial concerns with my opening prices are... (really, they are the thoughts that keep rolling around in my head or questions that keep surfacing)

A.) Maybe I'm not 'worth' $40 an hour?

B.) My experience being brief, is underwriting inefficiency and thus can be viewed as a penalty in pricing...

C.) If I reduce my target price per hour and garner, eventually, some steady business... how "hard" will it be to increase price in the future, if needed?

D.) What is the marginal value of a detail or a package for the customer?

Back to your sentiments, Jean-Claude, I agree with pricing based on value. Looking at "D" listed above... if you don't mind, how do you quantify "value" in your business dealings? Trying to not to get too philosophical, however, a detailing business is usually a service based affair. The only product being sold is: the end result after a detail, the detailer selling his/her own person, and to a loose degree certain products (i.e.- coatings, etc...)

In my mind, perceiving "value" and selling it can be as easy or as hard as one wants to make it. Unfortunately for me, I make it hard. I like objective things... and the world of detailing is arguably subjective in many ways.

I think a question I need to focus on is- Is the subjective value I perceive in a detail aligning with the realized value in my client's evaluation of my work? And most likely the answer to this question is in repeat customers and profit.

I apologize for the blathering.

bunkeroo26 · Jan 7, 2014

Dillinger, you are on the right path.

Is it an easy one? Nope.

There are lots of should have it could haves at pricing.

Biggest question is how bad do you Need the money right now.

The more you need it, the less you can afford to wait for a customer

to pay a higher asking price.

Sure, if you give a discount of 20 percent, it could be looked

at as losing 20 percent of your profits. It is all perspective.

If you wouldn't have had that business, didn't you literally gain

100 percent of the 80 percent charged?

As for raising prices, I think that this should be built into your packages.

You could have simpler packages that don't show off all of your

quality. If the customer is impressed with the lower package, you

can educate them on the higher package. This elevation could take you

into the 30 or 40 per hour range. One they see your higher quality

packages, they will be hooked.

This is the danger that I see in doing "too good"of a base detail.

You must give them incentive to move up a tier. If they are happy

with your lowest, they might never get past their stereotypical

thinking that it is the cost to look at first. Heck, you have given them the

best detail at rock bottom prices, why should they change.

I wouldn't give cheap perfection, or even what they could consider

perfection. If there are things that can be improved upon, they can see

the value of you spending more time.

Your work needs to be visible and noticeable to the untrained eye.

If you spend hours detailing something they won't notice or care about,

was your time spent efficiently? This is why you must gauge customer

knowledge and their expectations.

Who is your customer base and how will you be targeting them?

What services will they need the most?

What services are easiest for you, or provide highest profit?

What type of detailer do you want to be?

What type of work do you want to be known for?

How do you plan on scaling your business?

Will you hire employees or you do all the work?

Will you be working with dealers or body shops of just individuals?

These are just a few factors in determining worth

Dellinger · Jan 7, 2014

bunkeroo-

Thank you for investing your time into my post... I have read many of your thoughts in other threads and value your input. Your business mind is keen and you have a great way of looking at "all" sides of the argument.

Let me give some more background that should 'help you, help me' by answering some questions you listed above...

My business license was filed 7 months ago. I have been researching and doing leg work (Insurance, lawyer, website, product purchase, etc...) for those entire 7 months. The last 3 months have been spent working in the friends & family stage (4 corrections, 1 one-step, 1 AIO-production type.) Currently, I receive about 1- car trickling in from word-of-mouth per week who want a 1 or 2-step correction with zero marketing and no website. That is not to say I expect it to stay that way... I'm just referencing that metric because I did not initiate those 'sales'. They sought me out from friends & family. I was actually wanting to devote all of January to opening the doors and tieing up loose ends of the business.

I do not and will not depend on the profits generated to supply my family with food/ housing/ comfort. My wife and I have organized our life around her income. We decided, after the 2008 financial recession (when I lost my career in finance) that we would make all decisions based one salary.

I have strived to place my business on a agile, flexible, and firm footing before I open.

-Agile in the sense of what was spoken in my original post... . I don't want to be boxed in by my own creation. I want to give the market a voice in determining my ultimate path forward. Yes, that is a little vague but if you can read between the lines, I am giving the business two paths to succeed. Options are always good.

-Flexible in the sense that I'm not dependent on this income. I can alter any process/ package/ method on the front side or back side of the business to best suit the needs of my customer and experiment to find a good value and good margin.

-Firm footing means that my business is lean and trim. Low fixed costs- I have a 5,000 squ. ft. shop i will work out of. No renting. My current fixed costs are power, insurance, product, marketing, maintenance, phone bill. (That list will grow as I transfer services from personal to business.)

Speaking to your thoughts...

<blockquote class="ipsBlockquote">

Sure, if you give a discount of 20 percent, it could be looked
at as losing 20 percent of your profits. It is all perspective.
If you wouldn't have had that business, didn't you literally gain
100 percent of the 80 percent charged?

As for raising prices, I think that this should be built into your packages.
You could have simpler packages that don't show off all of your
quality. If the customer is impressed with the lower package, you
can educate them on the higher package. This elevation could take you
into the 30 or 40 per hour range. One they see your higher quality
packages, they will be hooked.

This is the danger that I see in doing "too good"of a base detail.
You must give them incentive to move up a tier. If they are happy
with your lowest, they might never get past their stereotypical
thinking that it is the cost to look at first. Heck, you have given them the

best detail at rock bottom prices, why should they change.

</blockquote>

I agree with your -20%=100% of 80 vs. 0% of 100, analogy.

However, I do not intend to offer discounts at random times or for certain seasons. The only discounts I'm considering are: "New Client", "New Referral", "Online Feedback". I'm not married to those just yet however.

I also agree with your thought on a 'base package'. I amateurly believe that the base (cheapest) package affects said detailing business, holistically, more than any other package. (Thus my ramblings about it.) The base package can be an asset or an obstacle in many ways... price (both, too high and too low), results (too good or not good enough), time (too long to complete or too short to be effective), etc...

Remember, I don't label my base package as a 'detail'... it is categorized as 'paint care'. I did this to not only address the difference (production detail vs. encompassing detail) in my offerings but also to address that which you mentioned above, which is- don't deliver a correction when you are billing for a wash/wax. Bottom line- I want to deliver a solid value that does nothing more than achieve what I state in the service's description.

I want the customer to think..."The Paint Care Package is a good deal and my car looks great compared to what it did.... I wonder what a detail package would look like?" I think this goes to the point made... you want to leave some 'meat' on the bone for up-selling packages. If you give them everything for nothing... well, you'll be giving and giving and giving.

<blockquote class="ipsBlockquote">Who is your customer base and how will you be targeting them? Middle-class, traditional, two-income families. Targeting: Newspaper advertisement (you won't believe me but we have a VERY, VERY, successful local newspaper. 85% readership in mailing territory. Long-story but there is a heavy local population of a religion where their homes do not have internet, T.V. ) Facebook & website for the so-called 'secular' population. Also, I have some ins via car clubs and rod builders. I went to high school where I live and know quite a few people in the area. In a 15 mile radius, I have one competitor... a body shop. When I google car detailing, in that radius, 3 of the top 5 results... don't have a website or are out of business.</blockquote>
<blockquote class="ipsBlockquote">

What services will they need the most? I perceive... a wash/wax, quick interior type deal, although I have had many inquiries and jobs that were corrections.
What services are easiest for you, or provide highest profit? I haven't figured that out just yet. In my gut... a one step w/ traditional LSP
What type of detailer do you want to be? Tough... right now, not a car wash, not high-end. A good middle, if that is a place. I'm not good enough to deliver high-end results and charge high-end prices. I want to work at developing my skills/ experience, so that, if the market wants high-end... I can deliver at that point. I don't have a desire to work on Ferraris... I'm happy with domestics and some luxury touring (BMW, Lexus, Cadillac, etc..) sprinkled in. Maybe my sentiments will change.
What type of work do you want to be known for? Honest, Trustworthy, Value, Quality
How do you plan on scaling your business? Slow scaling... I want growth to be manageable as I develope experience as a business owner and as a detailer.
Will you hire employees or you do all the work? No employees... just me
Will you be working with dealers or body shops of just individuals? I don't envision this... however, I never say never.

</blockquote>

Jean-Claude · Jan 7, 2014

House Of Wax said:
Wow. I cant imagine doing a 7k 125hr. job. Any takers yet?

I just made a service tab for it live a week ago. I hope to have at least one every quarter. We already get $5,000 projects pretty regularly.

Jean-Claude · Jan 7, 2014

toyotaguy said:
that's full color sanding, wheels off and polished, interior everything...7K would be totally worth it to have someone like JC perform the work and transform the car!

Thanks Eric.

Jean-Claude · Jan 7, 2014

Dellinger said:
Jean-Claude, thank you for the reply.

My initial concerns with my opening prices are... (really, they are the thoughts that keep rolling around in my head or questions that keep surfacing)

A.) Maybe I'm not 'worth' $40 an hour?

B.) My experience being brief, is underwriting inefficiency and thus can be viewed as a penalty in pricing...

C.) If I reduce my target price per hour and garner, eventually, some steady business... how "hard" will it be to increase price in the future, if needed?

D.) What is the marginal value of a detail or a package for the customer?

Back to your sentiments, Jean-Claude, I agree with pricing based on value. Looking at "D" listed above... if you don't mind, how do you quantify "value" in your business dealings? Trying to not to get too philosophical, however, a detailing business is usually a service based affair. The only product being sold is: the end result after a detail, the detailer selling his/her own person, and to a loose degree certain products (i.e.- coatings, etc...)

In my mind, perceiving "value" and selling it can be as easy or as hard as one wants to make it. Unfortunately for me, I make it hard. I like objective things... and the world of detailing is arguably subjective in many ways.

I think a question I need to focus on is- Is the subjective value I perceive in a detail aligning with the realized value in my client's evaluation of my work? And most likely the answer to this question is in repeat customers and profit.

I apologize for the blathering.

You are worth what the market will bear. The "market" will be up to who you appeal to and and a in a more general tern, your local market. There is a divide between those two.

You have to start somewhere and unless you're a marketing genius, good luck getting top dollar without a rapport. When I started, I had a much simpler approach than I want $xx per hour. I wanted $xx per day or week. Growing a business from nothing means you have to hustle real hard. Don't lose sight of the forest for the trees. Keep an eye on the big picture and what happens when you have a strong business.

Price increases are never fun. But they are absolutely necessary, imo. I increase at least once per year. Cost of living increases, we get better and better at what we do and provide more and more value. None of that is free.

The value is perceived by the client. Anyone can promise the world to someone wanting a detail. How do you stand above/beyond your competition? You need to be able to express what you do well without bad mouthing your competition. Some folks feel that the only way they can get business is to spread crap and bad mouth their competition. But that's a poor long-term approach and frankly, anyone doing it is not an honorable person. We are able to build value in the brand I've built through a few key methods. It never consist of spreading rumors/crap about anyone. It always boils down to the client and my focus on their needs and wants. Once you can understand what your market wants(whether they outright understand it themselves) you can begin to build your company based on those qualities.

Feel free to call me if you would like to hear more specifics about how I appeal to my clients. I don't care to share my approach with just anyone.

678.859.1795

CosminTX · Jan 7, 2014

Dellinger said:
When starting out... do you price what you are currently worth or do you price where you want to be?
I am estimating price @ $40 an hour.
Please allow 4-6hrs.
Prices START at $ 160
I really appreciate any insights or feedback.
-Gabe

Gabe , here is my point and my math :

you are short!

should be "price starts at $240" based of your description. period! ( 6hours x40 = 240 )

so.. think big , if you get the job in 4 hours , good for you , you deserve it. if you get the job in 6 hours, you are covered , and not short $80

that`s how i see things.

plus every second job a surprise ( bugs, tar , soiled interior etc) is waiting for you... so think ahead.

when i start the first 2-3 month i was 30% up to 50% discount than went straight to full price. if you stay for too long in your low prices you will get into "the $50 wash guy" and is hard to switch prices and you end up dealing with low-ball customers that wants everything done for 20 bucks

Dellinger · Jan 7, 2014

Cosmin-

Thank you for your comment.

Hmmm... maybe I learned something about website verbiage from your thoughts above. Maybe I need to reconsider the language..."Prices START at $160" and "Please allow 4-6 hours." I assumed a reader would make the connection between $160 & 4 hours... if condition of said vehicle required more attention, say 6 hours, then I would quote that price upon inspection... (thus prices start at.)

And you are absolutely correct in saying there will be tar, bugs, etc... More over, 4 hrs. is a pretty lengthy time to wash/ decon/ LSP. I tried to deliver a time allotment that was cognizant of reality... but certainly there will always be jobs where 4 isn't enough.

Do note, interior is an add on and upon inspection, will be quoted properly if a client so desires a more thorough cleaning for a soiled interior (beyond a good vacuum and interior wipe down).

To your point, yes, I will be charging $240 if needed. I do not intend initial pricing to start at a discount.

But I gotta question my sanity and reality for a minute... WHO would pay $240 for a wash/decon/LSP?

I think I am leaning towards charging less per hour for an entry level package.

Eh... what the hell. I need to grow a pair, launch the business and adjust from there. I've researched/ talked about it/ practiced/ trained... I just gotta go do it and see what happens.

CosminTX · Jan 8, 2014

Dellinger said:
But I gotta question my sanity and reality for a minute... WHO would pay $240 for a wash/decon/LSP?

I think I am leaning towards charging less per hour for an entry level package.

Eh... what the hell. I need to grow a pair, launch the business and adjust from there. I've researched/ talked about it/ practiced/ trained... I just gotta go do it and see what happens.

the 160 -240 was just an example, a different way to see things , think big , that`s the key.

think as business , not as detailer.

once you have the deal and the car in front of you than think as a detailer , till than , is all business.

adjust the package based of your area , what`s around you , your skill , time etc

also if you prices are higher you can always sell lower , if your prices are lower is hard to upsell with a big difference in price. so.. where you wanna be?

bunkeroo26 · Jan 8, 2014

It seems as if you want to focus on the exterior.

Do you want more exterior jobs?

There is a detailer in this site that hasn't done interiors for years.

I sorry of envy that. Much easier to clay bar than extract carpets.

Plus, I would imagine better profits in exterior.

Dellinger · Jan 8, 2014

bunkeroo-

I want to be proficient at both interior and exterior. (I actually have a steamer and extractor for interior purposes and an intensive interior package I did not list in the original post. I simply listed my lowest priced exterior and interior services.)

I did not want to list all of my packages for the sake of brevity and mainly because I could not rationalize 'the price' of my proposed base package.

It's hard to explain in writing... let me just say... I have heard in person and via forums such as this- "Don't undercharge," "Charge what you are worth..."

I can see that wisdom and advice more easily in a 2-step detail. There is significant 'value added' in a top-tier package. BUT a wash/ wax type deal... well, I can't say the same... so I posted my thoughts and questions in the original post.

Does that make sense?

-Gabe

Envious Eric · Jan 9, 2014

who me??????? LOL

I hate doing interiors! polishing paint, or working out a stain that wont come up...hmmmmm

No one is going to pay 250 for a wash, clay, clean, wax...that's 2 hours at most, so based on your pricing of $40 per hour, 80 bucks...

I have a $200 minimum per stop unless its within 15 min of driving. People tend to not factor that in, and sometimes I have to break it down when the package is $400 but the total bill is $500 due to them being 50 miles away and it taking me 1.5 hours to get there with traffic!

You need to figure out how much YOU need to make to survive, then figure out what the competition in your area is charging, then see if you can make a name for yourself.

The way I see it, you have two options...

option 1 -

start off doing 4 cars a day at $100 each and be stuck in that "bang them out" detail light for a long time (hopefully you have the demand to fulfill that order) Jobs are everywhere as long as you don't get the "I want it all for nothing" client

option 2 -

charge more and offer more and give a bigger value to the client. Paint correction is very hard on the body and isn't always cut and dry. There are a lot of variables, so you cant just tackle every car with the same machine, pad, polish and expect it to always come out good. You need to spend more for more options (pads, compounds, and polishes) so that you can tackle any situation you are faced with. Jobs are more common in this category

option 3 -

get into full corrections/show car detailing and charge hourly. $50-80/hr and jobs typically in the 20-30 hr range. Jobs are fewer in this category, but they are available.

I am in the middle of option 2 and 3 as I see many Daily Driver cars that don't need full corrections, but at the same time, I love doing the full correction jobs and spending 2-3 days on a car trying to get it as perfect as possible. So, I have a couple packages set up for those who need paint polishing done right but don't have a need for full correction!

Dellinger · Jan 9, 2014

Toyota-

Your points are well taken and thank you for your thoughts.

<blockquote class="ipsBlockquote">No one is going to pay 250 for a wash, clay, clean, wax...that's 2 hours at most, so based on your pricing of $40 per hour, 80 bucks...

</blockquote>

Certainly agree... thus my adjectives, listed in the posts above, where I state, '... I'm either crazy, slow, or a fool!' And... 'WHO would pay $240 for wash/ decon/ LSP?'

<blockquote class="ipsBlockquote">You need to figure out how much YOU need to make to survive, then figure out what the competition in your area is charging, then see if you can make a name for yourself.

</blockquote>

Right. And I have done that to a certain degree... my fixed costs encompassing my operations is around $250 a month. I'm still figuring out rough product costs in my packages. If I amortize my initial capital investment over 24 months... I need to clear north of $700 every month in 2014 and 2015 to turn a profit, not including product costs.

In a 15 mile radius... I'm competing with a body shop... that's it.

<blockquote class="ipsBlockquote">
option 2 -
charge more and offer more and give a bigger value to the client. Paint correction is very hard on the body and isn't always cut and dry. There are a lot of variables, so you cant just tackle every car with the same machine, pad, polish and expect it to always come out good. You need to spend more for more options (pads, compounds, and polishes) so that you can tackle any situation you are faced with. Jobs are more common in this category

</blockquote>

Currently, this is my goal. I have purchased a decent amount of pads (7+ of all colors, 20+ MF pads, 6 wool pads) and compounds and polishes. I'm confident enough in my polishing abilities to offer those services. And I have 2 packages designed to address certain levels of correcting paint... again, not outlined in this post because I'm WAY, WAY off on a wash/wax. Something that should be sooo easy is giving me a headache.

Let's just put it this way... today I timed my base package on my truck. My trucks is well kept and probably in better shape than 90% of the trucks 11 years old.

It took me 4 hours to wash, decon, and machine apply an LSP. There is no way I would be able to clean/ decon/ LSP an econobox, to my standards, in 2 hours.

I could use something like Sonax Net Shield to cut time but 30-45 minutes less is still worlds away from 1- 2 hours for a wash/ wax.

Honestly, I'm lost how you guys do it SO quickly.

House of Wax · Jan 9, 2014

Dellinger said:
Let's just put it this way... today I timed my base package on my truck. My trucks is well kept and probably in better shape than 90% of the trucks 11 years old.

It took me 4 hours to wash, decon, and machine apply an LSP. There is no way I would be able to clean/ decon/ LSP an econobox, to my standards, in 2 hours.

I could use something like Sonax Net Shield to cut time but 30-45 minutes less is still worlds away from 1- 2 hours for a wash/ wax.

Honestly, I'm lost how you guys do it SO quickly.

Dont feel bad, I think about this every time I wash my truck. I see the claims by members here (not that I doubt them) of how fast they can do this and I'm left scratching my head wondering what the heck is taking me so long lol

tssdetailing · Jan 11, 2014

I like Jesse James' point of view. People love paying for stuff. They like gloating they just paid an exorbitant amount of money to make their car look nicer than the rest.

Envious Eric · Jan 12, 2014

wash, 20 min at most

decon, 1 hours

wax on, 10 min

clean up rest of car, 30 min

wax off, 10 min

windows, 10 min

2-2.5 hours total for a wash and wax only...100 bucks = 40-50 per hour

You need to remember...keeping a car in prestine condition is a lot different than 99% of the wash and wax jobs you will get asked to do if you go the volume route...I think that is where you are having trouble.

"Stop thinking like a OCD detailer and start thinking like a businessman"

The other thing you need to think about is the business itself...did you create a business, or a job for yourself? As a business, you have it setup with a standard of practices where anyone can come in and replace you. As a paint correction specialist, you have created a job for yourself because no two people are alike and will product he same results. I have started to figure this out and a while back I tried to hire someone and that person never made it past 4 cars on his own because I had to go back over the work and point out everything he missed in order to make it to my standards. Sure the car looked good, but there was a lot of room to make it better IMO.

What you are worth vs. where you want to be?

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