Understand your customers better, with SurveyMonkey

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Understand your customers better, with SurveyMonkey
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<div style="margin:0px;background-color:transparent;">“If you work just for money, you’ll NEVER make it. But if you love what you’re doing and you always put the customer first, success will be yours.�
<div style="margin:0px;background-color:transparent;">—Ray Krock; Founder of McDonalds

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<p style="background-color:transparent;">How many of your customers say their car “looks great,� pay you politely, and drive away without comment? Ninety percent, maybe? Wouldn’t you like to know more? They’ve got opinions about:
<ul>[*]Price:<span style="background-color:transparent;"> Did they find you expensive? Cheap?
[*]Choice: Were there services they wanted, that you didn’t offer?
[*]Speed: Did they think you were fast, or slow?
[*]Quality: Did anything get overlooked? Streaky windows? Door jambs?
[*]Recommendability: Would they tell family and friends about you?
[*]Repeatability: Would they hire you again?
[/list]<p style="background-color:transparent;">With actual feedback you reduce the guesswork—and risk—of improving and evolving your business.


SurveyMonkey makes it possible to survey all your customers, for free.

 
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<p style="background-color:transparent;">Here’s how to get started, in about 10 minutes:

1. Sign up for an account, in about 5 minutes, here.
2. Create a survey. Here’s a good example.
   • More questions to ask:
     • Do you find our prices to be very high, high, average, or below average?
     • Was there a service you wanted that we could not offer? What service, and about what would you pay for it?
3. Ask EVERY customer, retail or wholesale to submit a survey, the day after your appointment.
   • Email your requests. SurveyMonkey gives you the website address.
   • Or mail a letter. Thank the customer, sign it, and write down the website where they can give the feedback.

<p style="background-color:transparent;">Expect around 15% of your customers to follow through. Don’t lose patience because in time you’ll get to know their wants and needs more clearly than your competition. Which makes business more of a ‘layup’ than a hail mary.



Quoted from my latest blog article: http://appliedcolors.com/understand-your-customers-better-with-surveymonkey.html