Tuner Car Detailing Market

Status
Not open for further replies.
I

imported_mirrorfinishman

New member
Here in Southern New Jersey I have seen an increase in the popularity of more and more tuner cars. Since almost all of these tuners look like they are being kept in very good condition, I was just wondering how a detailing business owner would go about reaching this growing market.



Any ideas?
 
Talk to a few of the people who drive these cars, if you see them at the supermarket, store, gas station. Find out when/where groups of them meet up. I know around here a large group in the area meets up on wednesdays, and saturdays (more during the warm season). Then just go to some of the places they meet up.
 
Become good friends with the local Speed shops. I have been in the car scene for years hence had good relationships with all of the local speed shops here in town through shows, parts purchases and just hanging out. When I started detailing they had no problems displaying my business cards for me. One of the shops actually contracts me in for their detail work. They schedule the work, I show up to do it, they pay me exactly what I would normally charge and then tack some on top of that to make it worth their while. In the end the relationship works well for both of us.



Andy
 
I have found that being a sponsor of a Tuner web board like autopia has generated a ton of business for me. It may take you a bit to find them, but once you do, they all talk to each other, and the business grows rapidly! I also have become friends with the staff and owners of local tint shops, and performance parts dealers in the area. They hand out my cards to clients that they think i would like to work with (there are some cars that just disgust me, andi wont do for any $)



The board i sponsor is www.ubrf.org It has several thousand local members.
 
Does anyone actually get a lot of business from this type of customer? I know a couple of people that do that sort of thing and they and the group they hang out with don't have a lot of money and certainly not enough to get their cars detailed.
 
Well like all things not all individuals in the performance/tuner/etc scene are the same. Being a Jetta owner I know there are a lot of individuals who drop a ton of money into their cars. And while there are a lot of people like me who would rather do the work themselves I would say that there is a greater proportion of individuals who prefer to enjoy their modifications without having to do the work. Like everyone else has stated, getting in the know is the prime way to get business from this market. Whether its tuning, body work, or detailing, if you become respected by a few your name will spread like wildfire.
 
ncal said:
Well like all things not all individuals in the performance/tuner/etc scene are the same. Being a Jetta owner I know there are a lot of individuals who drop a ton of money into their cars. And while there are a lot of people like me who would rather do the work themselves I would say that there is a greater proportion of individuals who prefer to enjoy their modifications without having to do the work. Like everyone else has stated, getting in the know is the prime way to get business from this market. Whether its tuning, body work, or detailing, if you become respected by a few your name will spread like wildfire.
Click to expand...



Very true. I know enough about cars, and the business has just grown in that market. They are all friends and hang out together in alot of cases. Do a few real good jobs, and your name is everywhere





Edit: and typically i do their car, their parents cars, and a neighbors car. it just spawns. Car show is another place to ad for this. I have sponsored a few, and entered a few customers cars. It makes you feel good to walk away with the best of show award for a car you detailed for someone else!
 
tpgsr said:
I have found that being a sponsor of a Tuner web board like autopia has generated a ton of business for me. It may take you a bit to find them, but once you do, they all talk to each other, and the business grows rapidly! I also have become friends with the staff and owners of local tint shops, and performance parts dealers in the area. They hand out my cards to clients that they think i would like to work with (there are some cars that just disgust me, andi wont do for any $)



The board i sponsor is www.ubrf.org It has several thousand local members.
Click to expand...



:( Get my account back :( please :(
 
joburnet said:
Does anyone actually get a lot of business from this type of customer? I know a couple of people that do that sort of thing and they and the group they hang out with don't have a lot of money and certainly not enough to get their cars detailed.
Click to expand...





Oh yes. When I was on the board I was constantly being PM'd about work for Mike.



And then I was banned for reviving an old post!
 
just be like every other banned member and create a new account lets see... Viper966, formulaLs1 (aka Mshadow) etc...
 
They won't let me I tried. I don't even know if my name is even on the board anymore.



If you get my name back you can have the rest of my bottle of EX-P! And that's a lot considering I've used it...about 4 times.
 
I have an idea: Go to NOPI Nationals. There were a few detailers and detail supply shops there but an enthusiastic dealer may be able to drum up some business.



I would also find the local speed shops for upscale cars owners since they are likely professionals who have limited time and would appreciate a good detail. We have some upscale Porsche and BMW tuners here in Atlanta.
 
One method that seems to work for me is actually going to meets of different car clubs or talk to members of those clubs on the street.



I already work with a bunch of the Maximas that are in my neck of the woods and I am getting clients because of it. I also met some folks from the Grand Prix club of Chicago and demoed some stuff for them. If I had things more established, I could have gotten them and a few others. :D
 
Status
Not open for further replies.
Back
Top