thsi should stir up some business right...postcard

E

Envious Eric

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photobucketEnviousDetailingAD.jpg




I know that mobile is spelled wrong...waiting on my graphic guy to email me one with the correct spelling...any other thoughts before I send them to Print?
 
Nice effort. Very professional. Are you sending it to existing clients?



Personally, I'd get the Celica and PT Cruiser off of the intro page.



Mobile Orange County Detailing....may read better as Mobile Detailing in Orange County.



More bullets after WASH, WAX....too much for one bullet point.
 
jsatek said:
Nice effort. Very professional. Are you sending it to existing clients?



Personally, I'd get the Celica and PT Cruiser off of the intro page.



Mobile Orange County Detailing....may read better as Mobile Detailing in Orange County.



More bullets after WASH, WAX....too much for one bullet point.
Click to expand...

I agree with removing the PT and the Celica, not due to the vehicles themselves, more due to the background being the inside of a garage.



They would look better in front of an expensive home, golf course, marina, etc.



Other than that, looks great! Good luck.
 
Since your title indicates you hope this will stir up some business, I'd advise you tone down your expectations a bit...99% of what you send out (to prospective customers, not existing) will go straight in the garbage.
 
I like the design and very professional. Besides the changes already mentioned, my only concern is the "Over 6 years experience" bullet. I've seen your wonderful work and am not in any way trying to belittle your experience, but that may not be special enough for some prospective clients. Ten years is usually a good milestone for special notice (20 is better), but not six, IMO. "Over 6" is also not much different than "Over 5" or "Over 4".



My car is still fairly new and in wonderful condition and it just turned 6 last month.



When I first started my detailing business, I technically had only two years experience. However, its was experience prepping cars for concourse shows and enthusiast club events. So I advertised, "2 Years of Award Winning Detailing Excellence in Concourse Events." It's all in your presentation.
 
maybe it's just me but I think you should pick a font for you business name and stick with it



I just thinkk it strange to have the same thing with three different fonts on one card
 
jsatek said:
Mobil is a corporation. You are MOBILE....
Click to expand...



He is not MOBILE, he is MOBLIE. :doh



Another approach you might take is a tri-fold brochure. That will let you include more information.
 
I'd get rid of the leather patch or whatever it is. It doesn't really fit with the front of the card.



I'd also make your name bigger. That's the point of the card right?



No offense, but it would be one of the 99% that don't pass the trash test if it came to my mailbox. It just doesn't catch my eye enough as a consumer.



keep trying though....it's a good start.
 
What are your plans for this document?



Who will get it and how?

What is the area of circulation?

How many will you circulate?

Did you collect current demographics for the inteded area or recipients?

What is the cost per?

What are your expectations from the document?
 
I'm interested in your approach as well, as I will be sending postcards to all of my existing customers in the spring (winter time is slowww here in NJ) and have been looking at different styles.



Steve
 
It's my 4th 968 and 3rd cab...it will never leave me! 1 of 5 in speed yellow and the last one built in that color....I may get another Porsche...but this one stays with me!



:)



Back to the thread...



Steve
 
I did a quickie design here at work in ms paint because I'm bored.



envyfront.jpg


envyback.jpg




Simple and Elegant. Especially since your in Orange County. Don't provide so much information, let there be intrigue. Class it up a bunch unless you want to market to your every day joe. Stick to a standard 4x6 and have it printed on glossy paper like a photo. I could design a much better one on photoshop at home, but you get the idea. OH..and if your paying your graphic designer...fire him now.
 
BigChevMan said:
I did a quickie design here at work in ms paint because I'm bored.



envyfront.jpg


envyback.jpg




Simple and Elegant. Especially since your in Orange County. Don't provide so much information, let there be intrigue. Class it up a bunch unless you want to market to your every day joe. Stick to a standard 4x6 and have it printed on glossy paper like a photo. I could design a much better one on photoshop at home, but you get the idea. OH..and if your paying your graphic designer...fire him now.
Click to expand...





Wow! I'm impressed with that quickie MS Paint rendering. Simple, elegant and effective. :goodjob
 
Listen to Superior Fine.

Statistically, 99% of this type of markets is a waste, he did phenominal with a 30% return.



If you get any calls from this, get ready for the price shopper conversations.



The Jellyfish: "How much?...Ill call you back...click"



The Cheapskate: "How much? The car wash is charging $79.00, will you do it for that?"



The Other Detailer: "Can you tell me the process of what you will do?"



In other words, don't get your hopes up. Study the demographics, buy quality addresses, and send to existing customers.
 
jsatek said:
Listen to Superior Fine.

Statistically, 99% of this type of markets is a waste, he did phenominal with a 30% return.



If you get any calls from this, get ready for the price shopper conversations.



The Jellyfish: "How much?...Ill call you back...click"



The Cheapskate: "How much? The car wash is charging $79.00, will you do it for that?"



The Other Detailer: "Can you tell me the process of what you will do?"



In other words, don't get your hopes up. Study the demographics, buy quality addresses, and send to existing customers.
Click to expand...





Lesson learned!



Here is what we sent out, each card had a pic of a different car and the copywas a little bit changed each time. I excluded any type of offer or discount. Maybe I should of. -





pc_1_jpeg_small.JPG
 
Im very very new to this profession, but I agree with the above, 99% of people you see bin the literature as soon as you leave, just have a simple logo well designed and clearly telling people what you provide. So far most of my business has come from word of mouth or cold calling. I put on a smart jacket etc and call at all the business centres in our area, nearly all have directors with prestige cars and nearly all do not have outside water or power supplys so if your mobile you stand a chance, just this week I did 3 cars on the back of this, on the downside most have not replied/ contacted. I was going to have a simple 3 sided leaflet but may shelve this idea now.

Regards Toby tyke UK.
 
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