Excerpts from their webpage:
WHEN SHOULD YOU PUT WAX OR POLISH ON A NEW CAR FACTORY FINISH?
NEVER
A wax shine is achieved by the use of solid particles that are designed to cover the
factory finish and replace it with a lessor after market shine.
Wax can promote rust. Nothing in wax inhibits the formation of rust.
Waxing can seal moisture to the paint, build up create application and buffing
scratches. (swirl marks)
Take a chance with polish or an aggressive PTFE treatment and there is no turning
back. That factory finish is gone forever GUARANTEED.
THE CAVEMAN WILL WASTE YOUR TIME AND MAKE A COMPLETE AND UNNECESSARY PRODUCTION OUT OF DETAILING YOUR CAR
Waxing your car is fast becoming a ritual of the past, clay bar, microfiber towels, (terry cloth) power buffing, glazing, It's not that serious.....Sure
you want your vehicle to look good but, most of us have LIVES. Who has the mentality or time to stand and rub on a vehicle for hours?
....Knuckle dragging Cavemen thats who and they're a dieing breed.
You can still find caveman posing as experts on redundant Internet forums that promote wax, polish and sandpaper. Religiously passing down
ancient outdated and in many cases harmful advice.
Don't expect a simple minded caveman with a power buffer to understand what an electron is.
Or how we use them every day to make life easier.
Cavemen typically fear and reject things they do not understand, They fear new technology like fire. That is why this technology has eluded
them.
To a caveman new technology is an orbital power buffer clay bar and microfiber towels.
As the Internet allows modern man become more informed. The world of the caveman is fast coming to an end.
Times have changed. Wax companies recognize this and have began to focus on synthetic wax and paint treatments that don't crack, turn
yellow, dull the finish, include abrasives, have to be removed or take hours to apply.