UPP isn't a new product. It predates Wolfgang by a couple years. Products like Blackfire, UPP and Wolfgang are there for people who want durability but also really good looks. Personally I would give the nod to UPP in a couple areas, but as far as appearance goes, i haven't found a sealant that beats Wolfgang. My opinion is that I haven't used a sealant or wax that looks better than straight WG. UPP topped with Souveran looks pretty damn nice, but its extra steps that you have to take that WG accomplishes with one. Since we are talking about appearance here, you have to remember that art is in the eye of the beholder. What I think looks great may not be your cup of tea at all. I really don't know of a carnauba that can hold its own compared to any of those sealants, though. Maybe on certian colors it would look better to just have Souveran on it, but you lose the durability and really don't gain much in appearance.