Remember the "realtor" postcard idea

T

tpgsr

New member
Well, it is time to try it out!!



If you dont know what it is see here:

Check on it here





Anyhow, i have all of the stamps, and the printed cards should be delivered tomorrow am (not bad considering i ordered them this afternoon)



This is what i am sending out (unless i get suggestions by 11am tomorrow)



Front (it also says www.companyname.biz in white lettering at the very bottom):

015_7.sized.jpg




The back:

cobbleback.gif






I am going to sign each card under the paragraph, and place a real stamp not some post mark printed one at the top right corner. What do you think of the layout and the text? any suggestions?



Thanks again

Michael
 
can you see the house in the reflection?? this neighborhood has homes ranging from mid 300,000 - 2,000,000+ most centered around 8-900,000 This is my target test market for this form of advertising i have 8.5x11 full color front and back that i use for most neighborhoods, but this one, i dont want to attach something to a door or mailbox, i want them to see that i took the time to sign stamp etc... and i wanted it to be more of a personal approach. My customer said that he would give a reference for anyone that wanted to know whose car, or more about it. He has 2 others sitting in the garage behind it all looking just as good if not better. the x5 is perfect, as is the M5. So i am assuming that people notice his immaculate vehicles. I hope at least
 
I would move the text on the right side of the back ( company info, and address ) up a bit. Maybe align it with the top of the paragraphs on the left. To me the layout looks broken like it is now. I think that moving them up a bit will make like to back look more uniform.



Thats just my opinion though.
 
Just my opinion: I'm not wild about the comment about the gas budget. If your target customer lives in a neighborhood with 800k-900k houses and is willing to pay for regular detailing, then the extra gas they burn driving 5 or 10 miles to get their car detailed is a non-issue. It just doesn't seem like it's sending the right message to me. I like comments about time consuming and inconvenient, as a mobile detailer, that's what you're selling in addition to the quality work you do: convenience.



John



P.S. I'm not a pro, but saw the thread and wanted to provide my thoughts on this. Take it as you will, and sorry if you didn't want non-pro responses.
 
I think it looks good, and would probably get a few calls in an upscale neighborhood like pictured.



One thing I noticed is the part about being hard on the gas budget. I don't think people who own homes such as those worry about the gas it takes to drive to a detailer (time, most definitely, but gas, probably not). It also appears there's a MF or something on the roof of the car.



All in all I like it. It shows a personal touch (real postage stamp, local car/neighborhood, and real signature). Personal touches like that seem to get my attention more. I really dislike the automated "junk mail" with stamped signatures, postmarks, etc...



Dave
 
Monk_04SER said:
I would move the text on the right side of the back ( company info, and address ) up a bit. Maybe align it with the top of the paragraphs on the left. To me the layout looks broken like it is now. I think that moving them up a bit will make like to back look more uniform.



Thats just my opinion though.
Click to expand...



I need room for a stamp :p



jaobrien6 said:
Just my opinion: I'm not wild about the comment about the gas budget. If your target customer lives in a neighborhood with 800k-900k houses and is willing to pay for regular detailing, then the extra gas they burn driving 5 or 10 miles to get their car detailed is a non-issue. It just doesn't seem like it's sending the right message to me. I like comments about time consuming and inconvenient, as a mobile detailer, that's what you're selling in addition to the quality work you do: convenience.



John



P.S. I'm not a pro, but saw the thread and wanted to provide my thoughts on this. Take it as you will, and sorry if you didn't want non-pro responses.
Click to expand...



I think that you are right about the gas budget, but i want three reasons not just 2. Are there anyothers that you could suggest? I want responses from anyone who will reply, the more the better!! Thanks for your input!



Dave Holmes said:
It also appears there's a MF or something on the roof of the car.





Dave
Click to expand...



That is actually the antenna for the built in XM satelite radio, painted to match and everything. I do believe it comes standard now on that car :cool:





Thanks for the suggestions

Mike
 
Great job and great idea. Remeber we were talking a couple weeks ago for a few hours and you mentioned this idea. I think it is perfect, and it seems the wealthier they get, the more competition they are in. Great JOB!!!
 
~One man’s opinion / observations ~



Comments: I would not include personal info (i.e. your name/address) and centre the company name to the text

I think the personal things, real stamp, and signature good marketing ideas



~Hope this helps~



Experience unshared; is knowledge wasted…/



justadumbarchitect *so I question everything*
 
This is a bit picky, but I would recrop the pic to eliminate the mailbox. For some reason, it really sticks out when I look at the pic. Might be just me, but the car is REALLY sharp, and you don't want any distractions from it.



Other than that, I think it's a great idea. I agree with the others on dropping the reference to the gas budget (these may be the same types of clients that spend $25,000 on a country club membership, so the point is kind of moot.) The picture is great, and you've captured a nice 3/4 rear stance on a really slick automobile.



One thing I am a bit confused on: Whose name and address is in the box? The owner of the Audi?



-DavidM
 
The name in the box is some random other person it is going o. These are direct mail, and thus part of a large mail-merge, so the computer inserted one of the recipients addressed in when i created the image.



My name and addres, well at least my address is not present, the info in the box is the mailing address







I would recrop the pic, but it is already printed and should be delivered any second now







Any suggestions on how to replace the gas budget... I realy want three things there and i cant think of something good to replace it '



Thanks

Mike
 
Mike, just go with time consuming and inconvenient. Believe me, those two items are more than important enough for the market you are targeting. Trust me on this one, I deal with the exact people you are looking to get. Time and convenience are of utmost importance to them. Costs are secondary to the work you do (provided you are obviously out to gouge them, that is!).



You also might want to change 'wash your car monthly' to 'wash your car weekly'. Plant that seed now! You would be suprised at how many people will go for that. Fully half my business now is weekly washes and those people are all very good about regular waxing and detailing. Plus, since you stay on top of the washing/vacuuming, the cars stay in good shape so detailing is a bit easier.
 
If you're really desperate for a 3rd idea, you could use something referenceing "hard to get to/find." Just a quick thought. Hope it's not too late. Good luck.
 
They look great.



The cropping due to the mailbox, eh, I kindof agree with that, but if they've already printed, I wouldn't bother.



Next set from that neighborhood, I'd:



Position the car so the house, or some other geographic feature, is clearly reflecting off the car's side/hood.

Drop the gas milage. Play up the busy schedule part.

Put your company name on the border of the front of the card. The owner might fridge magnet it and guests will see it.

Use a harder focus. Smaller F-stop. Make the trees in the background, and thus the reflections, crispy.



Again, looks smokin'. Can't wait to hear how may clients you get.
 
Postwood said:
They look great.



The cropping due to the mailbox, eh, I kindof agree with that, but if they've already printed, I wouldn't bother.



Next set from that neighborhood, I'd:



Position the car so the house, or some other geographic feature, is clearly reflecting off the car's side/hood.

Drop the gas milage. Play up the busy schedule part.

Put your company name on the border of the front of the card. The owner might fridge magnet it and guests will see it.

Use a harder focus. Smaller F-stop. Make the trees in the background, and thus the reflections, crispy.



Again, looks smokin'. Can't wait to hear how may clients you get.
Click to expand...



Yeah, the pic has printed, but it does have "www.diamonddetailing.biz" printed in white on the bottom border, so that way they see the name and the web in one shot.



I am just now getting better with my photo skills, and it was hard with the angle and shape of the driveway to get a good reflection of the house. A tree may have worked though.





Thanks for the suggestions. I am about to modify the mail merge file, and i am currently Rotary Triming all of the pieces (cheaper than paying for a full bleed :) )



Lets hope this works! It was very costly to have printed on no notice, and have overnighted, then postage!! Damn Postage is getting EXPENSIVE!! anyhow thanks for the suggestions, i will update any success hopefully soon ;)
 
The first setence implies that you introducing yourself, but there is only ONE sentence that does just that. The rest of that first paragraph is talking about the inconviences of driving to a carwash. I'd take more time to give info about you and your company...how many years have you detailed?

Also, "Please allow me to introduce myself." I understand the into, but it's like when one of my students writes a story that begins with, "One day..." I know it happened on A day, so One day is not necessary. Therefore, I'd just start with..My name is... and go. The postcard is introducing you to potential customers. You don't have to say, "Please allow me.." It's redundant.



Nice card and let us know about the reaction.



Rob Regan
 
^^^ Wow! That is cool way to edit. Sadly though I had already Printed... But This is only the first run of these so with any luck, if they are successful, i will be doing it again in the future, and your editing will most definatly be taken in to acount. Thanks alot for taking the time to do that!





Thanks for everyone who helped with this. It mails out today. I will know if they worked by the end of next week!
 
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