Phone Book Advertising

AutoNova

New member
The time has come where I must figure on whether or not I will post my company in the yellow pages. It is about $50 dollars a month? I guess I question is it worth it and will it generate calls? What do those of you who are listed think? Is it a necessity for any business? I have a cell phone as my business line therefore I don't get the free listing.
 
It is worth it. I have a business line so it is included in my monthly bill. When I first started out, I had a 3 line insert ad, but it kept going up in price every year. I finally dropped the insert ad since I am only one of 3 listed mobile detailers in Arlington and my business name makes it obvious I am mobile so those looking specifially for a mobile detailer will be able to figure it out with just a listing.



First few years though, if you can afford it, a small 2-3 line insert ad (it is in the actual listings but instead of just name and number, you can add a couple lines) is worth it to help build your client base.
 
"I have a cell phone as my business line therefore I don't get the free listing"



I have the same situation... yeah, you pretty much need the listing, but...



I get many 'shoppers', looking for price. You won't be surpried that word of mouth is still the best form of advertising.



Jim
 
Yea detailers seem to come and go with the season. When I called the numbers listed under detailing in our yellow pages over 1/2 the numbers were no good. It is a business that people have to able to mange themselves and money. Having only been in business for myself for over 6 months I think the add will be helpful, especailly with having ordered a new mobile rig. What sucks is now there is the REAL yellow pages and BellSouth phone books.
 
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