Honestly, Barry I do not think this site does not communicate the professional level of work you provide your clients. I see you are using intuit site builder, but frankly I would suggest you pay a web professional to make you a site. The problem with all the website from builders is they either suck from a usability standpoint, terrible on the eyes, tough to make changes for SEO, or flash based making small changes sometimes a bit more difficult (not to mention access issues for mobile phone visitors or those who do not have flash). Your work targets and merits a higher clientele, and frankly this site is far from expressing that.
Instead of being a negative nancy with no feedback, here are some items that I would address first and foremost:
- Watch the amount of bolding used on the site. It can be good to draw out a point you want to make but too much and it just becomes ignored by the user or annoying. Instead of bolding perhaps use a bulleted list.
- Wallpaper background has got to go. The added busyness add to my likelihood of feeling overwhelmed by any items that you have in the copy. It makes me a tad stressed from the start. Plus, it does not add an confident or appeal to you offerings.
- For the testimonials page you might want to bold just a few key phrases in each individual testimonial. This will help pull out the main point, because a lot of people are just going to skim so make sure you control the copy that they read with the bolding. Also, perhaps use a case here with before and after pictures connected with a testimonial. I think that will connect better. Also, what I think would really set you apart would be a testimonial video from a client(s). Copy is great, but anyone can write something on a website. Make sure in the video that you have the client drive away in the car to add authenticity, that he/she is the owner in fact. People are emotional with their cars and seeing a video of someone expressing the care and pampering you gave there car could go a long way in calming any fears they might have.
- I do not really get the museum aspect as a visitor (I do as a hack detailer, but that is not who we are talking to). Questions I think visitors would have: Are these cars that you like? Your favorite cars you have detailed? etc
- Have persistent contact information that is easy to read and find on every page
- In the testimonial section, if you have detailed any cars that have won awards include that there as a 3rd party vouch for your skills
- The treatment page needs work. You are a very through man, so expand upon the details of the services that you provide. Right now they just read like options at the express car wash.
- Consider a page about why detailing is important
- You have a better collection of before and afters than what is represented on this site
- The store front looks under construction so I will reserve comments for that area
Something I do not think I have seen discussed here before is implementing a system like click to call on the site. What this would do is after a given time period (you can specify), a notification to the visitor appears asking if they need any help or want to be connected to you. I think that if someone is spending 5 minutes on your site, they might be a pretty solid lead for business, and might be hunting for answers to their questions or just getting lost with all the opinions. There are tons of services that do this but wanted to throw the idea out.
I am sorry for the long post, and please do not be offended with any of the more direct points I made. You have been a huge asset in learning more about detailing in my personal life, that I wanted to give some nuggets back
