New Blackfire Announcement, Product Launch Info PICS ADDED page 3 and PAGE 4

Todd@RUPES

Todd@RUPES

Just a regular guy
All of the new and tweaked formulations have been approved with Max's signature and we are gearing up to launch all 32 SKU's this January!!!

While I was at Palm Beach Motoring Group this week I sneaked into Max's office and snapped some photos of the new labels and packaging. Everything is going ahead full steam and the final preparations are being made for the launch.

As mentioned we are not just launching new products, but giving the entire line a make-over. Some of those who attended SEMA saw the pre-production versions that we displayed, the final versions are much nicer and represent a great up-date to the last design.

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The new bottle design features a polished black (mirror black) finish with a sleek and ergonomic design. The volume of the sprayers has been increased from 16 ounces to 20 ounces.

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The squeeze bottles are have also been revamped with the same mirror black finish (super high gloss) bottles and easy to use flip-top lids.

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I will continue to post updates about the launch dates, some new product hints, and may try to sneak in some more photos (of the labels, chemicals, or new products) as we go along.

I had always dreamed of expanding and tuning the BLACKFIRE line, for me personally this is over 3 years in the making! I know many of you share in my excitement! It is amazing how much work has gone into the line, from label design, to bottle design, to the new formulas, to tweaking existing formulas, to new packaging, and down the road. Thanks for your patience and hang tight, it's almost time!

 
Great stuff Todd. I can't wait to see the whole new Blackfire line up. I am sure that you and Max have all kinds of good stuff up your sleeves.
 
waiting for that new and improved shampoo also todd.... blackfire is my go to for the jet black bimmer. i'm waiting to see what you guys come up with.
 
zoomzoom mazda5 said:
Nice to see the new bottles, is the Metal Sealant new or the same as before?
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The metal sealant, the regular Wet Diamond All Paint Protection, and Midnight Sun are untouched, minus the new labels. It takes a lot of time, energy, and effort to not only repackage a line, update formulas, create all new formulas, and test. Some of the favorites will stay the same, while a lot of formulas have been tweaked, improved, and upgraded.

The goal was to bring the rest of the line to Wet Diamond standard, and frankly, we exceeded that (while adding more ways to add the deep looking, ultra-slick Wet Diamond polymers to your paint).
 
I was able sneak a couple of more pictures before the PBMG crew arrives.

A lot of the new BLACKFIRE products will be available in sample sizes. They are currently being made, poured, labeled, and will soon be ready to ship. This will allow everybody to try selected BLACKFIRE products and should help everybody create whiplash!

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Just one of the new products, I wonder what it is?! One thing is for certain, it will perform as good as the color, which is awesome IMO.

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I will try to sneak some pictures of the warehouse later today. BLACKFIRE has moved into a huge section and the shelves are being stocked by the awesome crew at PBMG.
 
Well at least now I can order a refill of my Wet Diamond. No need to wait on a new formula. Looking forward to trying some of the new stuff out.
 
That stuff looks awesome, Todd! I remember when Blackfire first hit the scene. There was a lot of hype around it because prior to it there were just a lot of really old standbys. Even DavidB was reviewing it comparing it against Zaino and Klasse (which were really the two powerhouse sealants at the time) or the P21S, Souveran, Blitz kind of looks. It was this time in 2001 when all of that was going on, so it is awesome to see where the product has gone after a decade of use, research, and improvements. I'm really excited to get some Blackfire back on my shelves. It has been too long! I might even have some old bottles lying around still of the original labels. I'll have the check... That would be a blast from the past, eh?
 
Jngrbrdman said:
That stuff looks awesome, Todd! I remember when Blackfire first hit the scene. There was a lot of hype around it because prior to it there were just a lot of really old standbys. Even DavidB was reviewing it comparing it against Zaino and Klasse (which were really the two powerhouse sealants at the time) or the P21S, Souveran, Blitz kind of looks. It was this time in 2001 when all of that was going on, so it is awesome to see where the product has gone after a decade of use, research, and improvements. I'm really excited to get some Blackfire back on my shelves. It has been too long! I might even have some old bottles lying around still of the original labels. I'll have the check... That would be a blast from the past, eh?
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Anthony..I remember when the old Blackfire was first released as well. I think these were the original bottles.

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I remember my friend purchasing it when it first came out. Big change from now till then.

I think the new sample bottles are a great idea for those wanting to try the new products when they are released.
 
Jokeman said:
Well at least now I can order a refill of my Wet Diamond. No need to wait on a new formula. Looking forward to trying some of the new stuff out.
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Absolutely! Get your order in! (Seriously fast, we just made some more, we sold out of the last order in short order). This stuff moves FAST!
 
Jngrbrdman said:
That stuff looks awesome, Todd! I remember when Blackfire first hit the scene. There was a lot of hype around it because prior to it there were just a lot of really old standbys. Even DavidB was reviewing it comparing it against Zaino and Klasse (which were really the two powerhouse sealants at the time) or the P21S, Souveran, Blitz kind of looks. It was this time in 2001 when all of that was going on, so it is awesome to see where the product has gone after a decade of use, research, and improvements. I'm really excited to get some Blackfire back on my shelves. It has been too long! I might even have some old bottles lying around still of the original labels. I'll have the check... That would be a blast from the past, eh?
Click to expand...

Would love to see more photo's of the old mock up Anthony, that would be awesome. I know you got a first hand look at what's in store at SEMA; it should be great. I will be excited to get some BLACKFIRE on your shelves as well!
 
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