My Price List (NEEDS REVIEWING)

Mr. Vic

New member
I have finally finalized my price list but I need help. My prices as far as to my knowledge are competative for this area (Northwest Washington).

All replies will be taken with an open mind. :tumblewee
 

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They look a hair on the low side. I disagree with discounting the car wahes if the number goes up. Car washes are a high labor intensive small return service, don't discount it!



If you can pay your bills and then put a nice amount in your pocket then your prices are good.
 
I think they're pretty good until you get to your high end packages. If you ask me, that's pretty darn high. If you've checked in your area and that's about what they offer, than that's awesome for you.



Have you been in this business for a few years already? As in done this for money and for customers? If so, the prices seem more reasonable, but if your just starting, again, that's pretty high. Offer them a little cheaper than competitors and lure in more customers.



Also, 20 washes for $200??? Your losing out on $400 bucks if you would just charge $30 every time. Not that the packages are necessarily a bad idea, but maybe charge like $400 for 20 washes.



Just my $.02.
 
I'm jumping in with some of the guys I know...do not discount! Add value to the job if they give you multiple cars- If you discount 10% of $300, you are out $30. If you add a fabric protector to 3 cars, you spend about $5 and a few min. of labor- but the added VALUE to the customer is about $45 total. See where I am going with this? This is where a lot of guys are going. Why give yourself less money? My family all goes to the same doctor- he does not give us a discount. This might be a little extreme, but you also do not want customers who are price shopping.



Rob Regan
 
WCD said:
I'm jumping in with some of the guys I know...do not discount! Add value to the job if they give you multiple cars- If you discount 10% of $300, you are out $30. If you add a fabric protector to 3 cars, you spend about $5 and a few min. of labor- but the added VALUE to the customer is about $45 total. See where I am going with this? This is where a lot of guys are going. Why give yourself less money? My family all goes to the same doctor- he does not give us a discount. This might be a little extreme, but you also do not want customers who are price shopping.



Rob Regan



Very true.



I learnt the hard way early on.
 
I think if you're going to charge high end prices you should be claying every exterior detail. It protrays the proper way to do the bare essentials for even just a hand wax. Glad to see that you can get those prices - it helps out the industry.
 
seriously reconsider the amount of discount on the washes. 20- $60 washes for 350 is screwing yourself. That drops the individual price down to just $17.50 normally 20 of those washes would cost $1200. That is an absurd discount if you ask me.
 
WOW. I was really kind of off on some stuff. well, here is the revised version.

I changed the multiwash discount to reflect something more reasonable.

I know some have stressed not to discount but I don't have a professional shop/garage or anything like that so I feel like i kinda need something to lure people in. I don't know. Any opinions?:nixweiss

As far as the clay bar service goes, I think that you are right David, so I put it in the Premier Detail. But not the Wash and Wax Detail. But I think its a darn good price b/c one of my competitors (a pro shop) in this area charges $150 (thats his so called SPECIAL PRICE) for a Wax and Wax Detail. But I did add clean exhaust pipe tips to the wax & wax detail.

Last, am I missing some stuff do you all think from the Washington State Package or no?

Thanks for all the input.
 
Once you "lure" them in on price discounts, how are you going to get out of them? Customers will tell their friends about the "discounts". Superior Fine, who posted earlier, is mobile. Your are providing a service by being mobile- why mobile guys discount under a shop where people have to drive and spend their time, I don't understand- I did the same thing years ago when I detailed and burned myself big time on some good accounts. It shows later when you are buying more and more chemicals and wondering why you don't have as much in the bank.

If you start with a philosophy that you do not discount, but add service, you set a precedent to your clients. The professional customers will understand and most likely hold you in a higher regard than other places that offer discounts to get the business. If someone discounts any service for me, I wonder why? Why would they need to do that? What does that tell me about the quality of the work? I once shopped by price and you don't want "ME" as a customer. I will get the lowest price possible and then ***** about the quality...no matter what!

You would be amazed at what this does to your hourly rate when you discount. Plus, if you are offering a discount on numbers, you lower your net further because you are using more product, labor, etc.



I would try and figure out what you need to make per hour to make what you want. Figure out what you actually spend on products for a wash, wax, detail, etc. Add costs for equipment, salary, etc. I found that mine was around $60 per hour after two employees, my salary, products, etc. I never discounted again, or I was losing money- even if it looked good that day at $40 per hour, it wasn't.



I hope this explains and persuades you a little.



Thanks, Rob Regan
 
Ok, now I think you have your discounts much more in line. I for one don't see how that discount would really ever hurt you. I mean it is pretty much $2 off per wash. If that can get you more business I say do it. $58 vs $60 really isn't that different if you ask me. Also that loss will be spread over a half year most likely. good luck.
 
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