Meguiar`s Ultimate Snow Foam

Anybody try this stuff?

https://www.autopia-carcare.com/meguiars-ultimate-snow-foam.html#.YLjE86hKi70

Not that I`ve ever found foaming to be very effective, but there`s always hope, isn`t there? Seems to me there was another new snow foam this year, CarPro? Or was it someone else?

Been watching the reviews (mostly from UK) on this Megs product......general consensus is that it`s decent, but very expensive. CarPro came out with Lift, which is a pre-wash soap. If they`re marketing Megs Ultimate Snow Foam as a pre-wash, it`s dilution rate is double that of Lift, at a slightly higher price point for 32 oz.

Looks like a `swing and a miss` from the good folks at Meguiars.
 
They seem to do that a lot.

The `snow foam` market is way too crowded these days. You`d need to be releasing a product that is pretty special to separate yourself from the field. Meguiars should just have been content with HyperWash and focused on something else.
 
Without seeing it in action this reads like the opposite of what I`d want in a snow foam. Rather than "shaving cream" foam that dwells forever I`d want something that breaks down and slides off in 5-10 min. Also what`s the point of lubricity if I`m rinsing it off? Maybe this is more of a high-foam version of hyper wash rather than an actual pre-wash.
 
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