Marketing to House-Cleaning Services

SouthsideDetail

New member
Hey guys, im new to this forum, ive been looking through the forums here and on Detail City for a while now. I have recently opened up my own company, and am looking for some input on how to obtain a solid customer base. I had one idea that i thought about trying, but wanted some input from you guys.



I thought about contacting some of the local house-cleaning companies that clean the high-end condos, apartments and houses, etc and offering them a percentage cut of what i make off of details for every customer of their thats signs up for a detail. In other words, while they are having their employees perform the house cleaning, i would be "sub-contracted" through them and detail their vehicle at the same time.



I only thought of this because my mother works for one of these local companies, and im almost sure i could work it out with them. I would only do it for 3/4 months, just enough to get the word out. With the help of an established company, people would more than likely be more willing to buy a service that is similar to the one they are already receiving since they know there is a high quality level from said company.



After three or four months, i would retain these customers as my own. This would lead to referals from that company and the customers, and i could also refer my customers to that company at the same offering.



Suggestions? What percentage should i offer the company?
 
This could work, although there is often not a correlation between a clean home and a clear car. I've been in many clients homes, which are spotless. Then I get into their car, and it hasn't even been washed, let alone detailed in 5-10 years. I've also seen people with incredibly clean cars who have trashed homes.
 
I would suggest building a solid portfolio of before/after correction photos, word of mouth, show your work on various enthusiast boards, maybe even put ads into some enthusiast publications(ie. Local Porsche publication(PCA FSR: Horizontally Opposed).

Also, car shows/events are good for marketing.

This area is filled with "auto detailers" that are just wash & wax ops instead of true details. I myself have been waiting for some talent to show up in the area for my vehicles.
 
Hawk375 said:
I would suggest building a solid portfolio of before/after correction photos, word of mouth, show your work on various enthusiast boards, maybe even put ads into some enthusiast publications(ie. Local Porsche publication(PCA FSR: Horizontally Opposed).

Also, car shows/events are good for marketing.

This area is filled with "auto detailers" that are just wash & wax ops instead of true details. I myself have been waiting for some talent to show up in the area for my vehicles.



i can agree with the fact that this area is FLOODED with "wash and wax" detailers. You wouldn't happen to be the guy who scheduled with me this weekend would you lol? Just ironic w/ the Porsche association reference and the fact that the guy owns a cayenne and lives in Hampton... lol.



a_guerrajr said:
did you spell your username wrong?



I assume you mean South Side DetaIls ?



Yeah, i actually did, not sure about who to get in touch with to fix that. i emailed the address i saw at the bottom of the autopia pages, and i got an "error email could not be delivered message".
 
SouthSideDetais said:
i can agree with the fact that this area is FLOODED with "wash and wax" detailers. You wouldn't happen to be the guy who scheduled with me this weekend would you lol? Just ironic w/ the Porsche association reference and the fact that the guy owns a cayenne and lives in Hampton... lol.







Yep, that'd be me. :chuckle:
 
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