Scott, here are my thoughts on this. High-end customers are buying a "feeling" more so than a performance of a wax/sealant. These guys are not trained to know and recognize the difference between Mother's FX wax side by side from a couple coats of Royale. Frankly, half of "autopians" couldn't pass a comparo test like this!
My point is... focus on what you can sell your customers at a premium. If you can market a detail to your high-end customers for $1,000+ because you are using a wax that cost several thousands of dollars, then you are on target. You are marketing exclusivity, not performance.
Look at high-end country clubs, golf courses or even restaurants. Is their $800 steak, or $10,000 t-time really an order of magnitude better than a "Ruth's Chris" or 18 holes at the local municipal course? Of course not, but that isn't what those customers are buying. The are buying exclusivity.
This is how I justify the "ultra-premium" waxes. Anything over about $80 is just that... marketing exclusivity.