joeint- Welcome to Autopia!
Sorry to hear about all the chips on your new truck, must be a bummer.
If it were mine, I'd do what I actually *do* do on my vehicles, namely avoid repainting if at *all* possible. You just open a can of worms that seldom results in the intended satsifaction.
If the chips are down to metal they oughta be treated with a rust converter or a primer (I prefer the former). Then I'd either touch them up yourself or pay a pro to do it (two painters I know are both incredibly better at this than I am :nixweiss ). Even these painters, who are basically turning away business when they do this, would rather brush touch chips than repaint the panels; I just went this route, at *their* insistance, on two vehicles at the extreme ends of my collection (...uhm I mean my "accumulation") of vehicles- my beloved Jag and my not-so-beloved minivan. In both cases the chip repairs, while not perfect, were IMO a far better idea than reshooting entire panels.
Seriously, give this a lot of though. I have entire panels repainted over chips fairly often, but only when it's really required- like a front bumper cover with a zillion tiny pockmarks from years of highway driving (did this twice so far on my wife's car). You simply can't beat factory paint, and if it's 99% factory paint with 1% touchups you'll be ahead in my book vs. a panel that's 100% repainted.
FWIW, in most cases I don't even have chips touched up, I just wax/seal over them and don't let them bother me. No problems and some of these have been like this since the '80s on a few of my cars. No, the chipped spots won't rust out if you keep things well maintained (or the Jag would've had two rust holes in its hood years ago).