I'm of the belief that you charge the going rate or higher if that is what you feel
you are worth. However, with that said you have to make a name for yourself
if you wish to make a living before you can charge, however unrealistically, what you
feel you are worth. Sometimes the bills come before your ego or pride. I do this
as a hobby for myself, my family, and my close friends. I don't do this as a
business but I used to have my own company in a different line of work
and know that sometimes you have to swallow your pride and do what it
takes to get dollars in the door even if it means taking a loss to get
word of mouth out. Down the
street from where I live there is a "detailing shop" that offers a wash, dry,
wax, interior vacuum, interior and tires dressed for $20. Every day I drive
by there and the staff working on the cars have one bucket, using one dirty
dry bath towel, one rotary with a yellow foam pad (I have never seen
a different color on the rotary there) being worked by guys that look
like they have to check into the local shelter in the next hour. And every
day I see cars being worked on which means that either they there are alot
of cheap people that don't care what there cars look like afterwards or they did a good enough job to get people in the door and
then up sell. Your first detail may be a freebie but if you do a great job
then it may turn into the $250 detail along with lots of references. Don't
knock the guy without knowing his story based on an ad in Craigslist. I was
a nightclub dj and I was the most expensive dj in the area. When I was looking
for a new gig, I would give my first night free to show the owner/manager
what talent was really about. At the end of the first night I always got the
gig and was able to charge what I felt I was worth. Whenever a dj came
in and tried to under cut me I would tell the owner fine let him spin one
night. If he is as good or better hire him but if you give him the chance
and you don't hire him my price goes up X amount. Did I lose some jobs?
Yes but word of mouth always kept my employed because I was good. Was
I a hack because I did the first night free? No. It was a way to open the door
and once in I could charge what I wanted.