thecarguy said:
1- how to analyze whether this concept is sustainable in this area?
2- ideas for high end operation?
3- is a mobile operation more profitable?
1- In order to begin to analyze whether this concept is sustainable in your area you must first identify the type of person who needs your high end detailing services. You will find that well educated men and women, such as; doctors, attorneys, and business owners fall into this category. Other professional people will include dentists, financial advisors, and stock brokers. Make a list of the different groups of targeted professionals. These professionals will become the core of your customer base. Keep in mind that this targeted market will usually be equally divided among men and women.
2- How your customers will measure the value of your service will play an important part in establishing your high end operation. For example, when you provide your services at the customers’ location, you provide a value by saving them time. Time that would have been wasted if they had to take their car to a detail shop. You allow them the freedom to go about their daily routine at their own home. You are providing a convenient, valuable, time saving service. When your customers measure value, they are usually looking at the entire experience. Of course they want a good quality job, but they are also interested in other things such as; ease of making an appointment, whether or not you arrive 'on-time' and finish 'on-time', friendly yet professional explanation of services, etc. These are all factors that play a part in how a customer will measure the value of your service. In most cases, a high end customer is one that is interested in a high end level of quality, not a low price. A customer who fully understands the true value of your service. Maintain a high level of quality and you will be able to continue to charge a high end price for your services. The key is to constantly strive to provide your customers with a high level of quality that they just cannot get from other detailing businesses.
3- Mobile detailing operations may not always be more profitable, however being mobile does have its advantages.
a, The customer is able to see exactly what is being done with their car. This makes them feel more secure about every step involved in the car detailing process.
b, Free advertising is another advantage gained by detailing at the customer’s location. There is a good chance neighbors will see you and ask about your detailing services.
c, When neighbors approach you on the job, they get an opportunity to personally meet you and to get a good look at the high quality of your work.
d, The potential high end customer has a much better chance to discover you while you are out there working, rather than you trying to figure out how to attract them.
e, With a fixed location detail shop, the customer must take action and bring their car to you. With mobile detailing, you take action and go to the customer.
f, Extremely low overhead costs is one of the biggest benefits of mobile detailing. This is an important factor that cannot be overlooked. With mobile detailing you greatly reduce you costs compared to operating your own shop.
