How much to charge for Opti-Coating?

T

tssdetailing

New member
just curious what you guys are charging for this service? I was going to make it a $30 upcharge to my stageII exterior treatment (wash/clay/polish for $225/car). let me know if i should be charging more for the permanent protection?
 
"Platinum paint protection" at a dealer costs (depending on the dealer, but plus / minus) $600. That is absolutely nothing but a layer of paint sealant. No claying is done beforehand, no polishing, just a quick wash and application.
 
what is poli coating?????????? are you talking about opti-coat? +150-300 is normal upcharge. its a much pricier product, and it last longer = better value, so you have to charge more for it!
 
My paint was in pretty good condition and only needed one or two spots compounded and then a finish polish. I paid $240 to have the prep and OptiCoat applied and this included paint, wheels, glass, and trim. Best money I ever spent on detailing.
 
I've been charging $200-300 on top of any paint correction. The added prep and application adds a good 60-90 minutes to the job and I think the price is more than fare.
 
not only that, but the added value should add to the price IMO. Sealant for regular price, coating for additional! not to mention the syringe is like $60 alone!
 
toyotaguy said:
not only that, but the added value should add to the price IMO. Sealant for regular price, coating for additional! not to mention the syringe is like $60 alone!
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My upsell has been $180.00. I feel this is fair in my area for such and product + any added paint correction and prep.
 
It's a $400-500 add on for me and the application process takes me around 3 hours to complete. I also make sure to qualify my client and thoroughly discuss the pros and cons so there are no surprise expectations.



Disclosure: this product is different than any other on the market. Dealer paint protection sealants pale in comparison to this technology. This isn't a product that should be undersold as it will ultimately be counterproductive to it's potential growth. Especially in the dealer retail market. If you're offering a product that can last multiple times more than what a traditional sealant does, why not upcharge accordingly?
 
^^, agree with David. For new cars I tell people I normally need an additional 2-2.5 hours for a normal sized car to apply OC. For non-new cars I add 3 hours to the job, normally works out pretty well. I'm still a little surprised how few people go with it.. I don't really sell it, tbh, but even so most people seem skeptical, or even a little worried it might do something weird. :D
 
I've had the same thing happen Kevin. I've actually had several detailers as if they could forward people my durabilty test thread and it seems to help ease their tension. I also show people my car and after throwing a bucket of water on it, it changes their minds too.
 
David Fermani said:
It's a $400-500 add on for me and the application process takes me around 3 hours to complete. I also make sure to qualify my client and thoroughly discuss the pros and cons so there are no surprise expectations.



Disclosure: this product is different than any other on the market. Dealer paint protection sealants pale in comparison to this technology. This isn't a product that should be undersold as it will ultimately be counterproductive to it's potential growth. Especially in the dealer retail market. If you're offering a product that can last multiple times more than what a traditional sealant does, why not upcharge accordingly?
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That's an impressive up charge. $166.00 per hr! Good for you. Do a lot of people ask for it?



For me $200 works. The concern up here is the customers do not keep the cars. 6 months is considered a marriage.
 
Hardly no one asks for it. Mostly because they've never heard of it or its technology. It's perfect for a new car customer actually, but if someone is keeping their vehicle only 6 months then other choices might seem more practical. Geesh, 6 months though....forget detailing their cars, you need to go back to selling them with that turn over.
 
David Fermani said:
I've had the same thing happen Kevin. I've actually had several detailers as if they could forward people my durabilty test thread and it seems to help ease their tension. I also show people my car and after throwing a bucket of water on it, it changes their minds too.
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I always refer them to that thread, in fact I referred someone to it today. The problem I find is as soon as you say "permanent" people think of the dealer applied crap - and we've all been decrying that as crap for so long they immediately form a negative impression of a permanent product...disbelief, skepticism, etc. I don't really try to upsell it, I will just mention it to people I think it may be appropriate for and let them decide. Normally when people ask for it they come to me asking about it having done their own research.



I've applied it to... I'll say two dozen vehicles now without an issue, all going strong as the day I put it on, and all of them look great. It convinced me a long time ago. I actually put it on my dads new CR-V on Saturday, he was really impressed at how it sheds water. :D
 
Picus said:
The problem I find is as soon as you say "permanent" people think of the dealer applied crap - and we've all been decrying that as crap for so long they immediately form a negative impression of a permanent product...disbelief, skepticism, etc.
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We just picked up a new car a few weeks back and were told about the miraculous Zyclon or was it Zillian or whatever. The guy was going on about how they spray painted and caught a hood on fire. I'm sure he was impressed by how far my eyes were rolled back into my skull.
 
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