First article for paper

Not sure if I mentioned the fact I was awarded the opportunity to run a car care section in the Pioneer Press. Here is the first article which will run in a few weeks. This will give me exposure to over 300,000 readers, can't wait. I better go hire more help soon. Gary



Perfecting the art of detailing

By Gary Kouba

Special to Pioneer Press



In my business, Iâ€â„¢ve seen it all.

People removing wax on their car with shop rags, using rubbing compound

on their finish and even drying their car when it was still dirty.

After witnessing some of these mistakes, I decided to focus on consumer

education as it relates to car care. In addition to running a detailing

shop, I offer free detailing clinics to the general public in the

Chicagoland area, and it will be my pleasure to bring you a new

Q&A-style column in the Pioneer Press AutoMotive Section.

After all, people just seem to want information on how to take care of

the second largest investment they make next to a house.

For example, did you know that one of the procedures for cleaning a car

is the use of the clay car? Automotive clay looks like play dough, but

when lubricated with soap and detail spray, it is the most effective

method of removing micro dirt particles from your car.

Or how about this: Most people think that after going to the car wash,

their car is clean. Nothing could be further from the truth.

Environmental contaminants that are attracted and adhere to a carâ€â„¢s

finish and wonâ€â„¢t come off with a simple car wash. Then people are

surprised to see swirl marks and surface scratches on their finish. The

washing and drying cycles are the two most common stages that introduce

these imperfections to a finish.

Plus, when visiting automatic car washes that have drying attendants,

they use the same towels over and over again. This will pick up dirt

and other particles and pass them on to your car.

Something else to consider when taking the easy way out to wash your

car: Touchless car washes use strong chemicals such as acids and

alkalines. What you get might be more than you bargained for. These

surfactants will bleach out pieces on your car such as A pillars and

other plastic trim.

Another huge problem as people detail their own cars is not only the

type of products used but also how the product is used. Washing sponges

can be abrasive, and using old-school chamois can scratch the paint.

The latest technology in the fabric industry is micro fiber. This

fabric has the remarkable ability to contain contaminants within itself

and away from your carâ€â„¢s finish. Micro fiber can also absorb water

more than any chamois. But whatâ€â„¢s so micro about this fiber? Each micro

fiber towel has more than 90,000 small fibers per every square inch.

Each fiber is 100 times thinner than a strand of hair. In addition each

fiber can absorb seven times its own weight, making it the ideal

absorption cloth.

Think of micro fiber as a finesse cloth; donâ€â„¢t use them in engine bays,

door jams or on wheels. You donâ€â„¢t want dirt to clog the fibers and

inhibit the ability to absorb.

Never wash micro fiber with fabric softener either, just use soap. Be

aware than whenever a great product is introduced to the market,

someone will figure out a way to make it cheaper. Donâ€â„¢t waste your

money with the cheap stuff, though--theyâ€â„¢ll fall apart quickly. As you

are shopping, keep in mind the best micro fiber is coming from Korea,

and you expect to pay around $5 for a 16 x 16 towel. Always use micro

fiber for removing product, such as polish, wax and sealant. However,

you should NEVER use it to apply product.

Then there was the time I witnessed a person removing wax from his car

with a shop rag. This spells DANGER! in bright red flashing lights.

Shop rags are extremely abrasive and will instantly scratch your car.

Use them only in door jams, engine bays and wheels.

Changing simple habits such as changing the type of towels you use will

immediately improve the appearance of your car.

As you can see, people need to have some basic knowledge on how to keep

their cars looking new, and that is exactly what this column will be

about. So send me any questions or concerns that you may have as it

relates to car careâ€â€�no question is too silly or insignificant.

Remember: second largest investment next to your house.



About the Author

Gary Kouba opened Perfect Auto Finish in 2001 with an emphasis on

providing excellence in automotive detailing and a focus on educating

the public on proper car care. One of Koubaâ€â„¢s most exciting projects

was having the opportunity to detail the Pontiac G6 which was displayed

on the Oprah Winfrey Show. He also offers free detailing clinics in

the Chicagoland area that are open to the public. For more information

about the clinics or Perfect Auto Finish, visit

www.perfectautofinish.com.
 
Educating the consumer is one of the keys to having a successful detailing business and I think your article will help not only you but other 'real' detailers as well.



I would move the part about the shop rag removing wax to before the section on microfiber towels. That way you have all the horror stories together and the solution as your conclusion.
 
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