I like it actually. Since the instructions suggest applying the cleaner to a DRY tire, after the initial scrubbing I use my blower to dry the tire in between cleanings-so in each case I'm starting the cleaning process on a dry surface. My tires are in good shape so three scrubbings seems to be my magic number and the 1x coating last between 6-8 weeks. They looked clean and fresh with a nice luster finish. No, they don't look like I just dressed with some shiny tire gel but they also don't look like they've been neglected. Tried Tuff Shine and hated it. The DP Tire Coating kit works for me.