I`ve only been at this for a few years so I don`t know the brand at all other than faint mentions of it here and AG. Also never understood the need for 3 different house brands either. Just assumed maybe it was because some guy on a random forum (repeat this across dozens of unique car model forums) bringing up a brand like Blackfire or Wolfgang. No doubt they all work better than something like CG, but why? Does the super niche world of detailing really need 35 different brands making an APC that gets watered down anyway? It just doesn`t make sense.