Seems kind of "gimmicky" to me personally. The regular kit runs you $150 per application and it comes with no guarantee?!? Maintainance and a QD spray run another $110?!? That just seems crazy to me, and I am not all that impressed with the results posted on their or any of their dealers sites. Not to mention that if you want it done "professionally" with a guarantee it'll run $400 on top of a wash and interior detail package. As far as I am concerned I will be applying FMJ every 3 months at about $1 per application.
The only plus side I can see is that if you have the market for this type of product and can sell the package quite well there is a huge profit margin to take advantage of. However I do not see many people really wanting this done when regular detailing (2-3 yearly) and washing can be just as effective.