brwill2005 said:
Out of hundreds of customers, I have never had anyone NOT have a service because I do not take credit. Most of my customers have enough $$ to pay with cash or check. Unless your customers demand it, it is just another expense.
That's great and all and take this FWIW because i'm not trying to pick on you specifically and you can run your own businesses anyway you all like but look at accepting cards in a different manner...
You say you have never had anyone not buy a service because you don't accept credit. Would some of your customers have bought more of your services knowing they could put it on a card instead of finding the cash?
You say most of your customers have enough $$ to pay with cash or check. Are you missing out on the customers who don't have the cash but would be willing to put it on a card?
What is more convenient for your customers?
Do you try to up-sell your customers? Would up-selling be more productive if you had the option of credit payment?
These are just questions to ask yourselves that may help your decision some, please don't feel the need to respond.
I understand you guys are trying to save expense but the cost is minimal. Just to put the cost in real dollar terms, the highest % I've been charged for a transaction is 4% while a vast majority is below 3%. That is, in the worst case, $400 for every $10,000 sold. For me typically it is closer to less then $200 for every $10,000.
IMO and experience (only 4 years in business but I have ~1400 customers) the benefits and added convenience for your customers far outweigh the added cost.
HTH