Commercial Services

MDdetailing

New member
Hey Everyone,

I recently started a mobile detailing biz in MD. I am looking into approaching commercial businesses (car dealerships and places with work vans/limos) and try to build a contract/partnership with them to be their primary or back up detailer. I don't really know where to start or how to approach them though.



1.What is a fair price range for detailing for them?

2.Should it be less than privately owned vehicles since they'll be giving me more quantity?



:nixweiss



Any help or suggestions is greatly appreciated. Thanks for your time! -Scott



P.S. My site is www.MarylandDetailing.com if you want to know what my current prices/packages are.
 
Generally, dealer work pays less than the retail consumer. Your retail customer is the one that will be paying the most money for your services. Everything else can be considered "wholesale", and revenue will drop accordingly. To be honest, your packages look pretty cheap. Not sure if that's in line with your market area or not, but if it is, then you're going to be pretty pressed getting dealer work. My suggestion would be to fine tune your skills so you can get a fast turn-around on wholesale details, volume = $$$ in other words.
 
I run my detailing business in Baltimore, about an hour away from you. :)



When it comes to dealer work, get a helping hand and pay them around minimum wage or so to do the cars while you help and supervise. Dealer work is a pain if your doing it yourself.
 
todd@bsaw said:
I don't see any detailing in your offered services. I just see a glorified car washer.

:think: How do you not see any "detailing" services ? His Deluxe Detail package:



Deluxe Detail



Extensive waterless hand wash and bug removal

Polymer acrylic polish (wax) applied to seal the paint

Windows cleaned (exterior & interior)

Dash dusted and Interior vacuum

Leather cleaned and applied protectant

Vinyl and trim cleaned and applied protectant

Wheels/ tire cleaned and shine




Interior gets vacuumed, leather cleaned, vinyl dusted, windows cleaned, etc. I fail to see how he doesn't offer any "detailing".



Please, visit my web site, Whitehorse Auto Spa and tell me if I also do not offer detailing services ?
 
I would go after as many retail customers as you possibly can. Dealer recon pays poorly. Dealers expect half price work. They want a $200 job for $100 and they want it done yesterday. You will never get any tips from them and they will always expect more and more for less and less.
 
mini1 said:
I would go after as many retail customers as you possibly can. Dealer recon pays poorly. Dealers expect half price work. They want a $200 job for $100 and they want it done yesterday. You will never get any tips from them and they will always expect more and more for less and less.



yeah but if you can land a location every single day (maybe one here, one there, one over there, etc) of the week, and you get 6-8 cars at 100 each, pay some help $10/hr-$12/hr, you end up making over $600 per day!!! I can surely live on that!
 
todd@bsaw said:
Maybe I'm just one of those lone purists that believes a proper detail involves at least some level of paint correction.

:confused:



When you offer four levels of "detailing" and not one contains any sort of paint correction, you are a car washer IMHO.



EDIT:

And I apologize if I'm being a little crass, but it's not like simple questions haven't been already covered many times in this forum:

http://www.autopia.org/forum/detailing-business-management-marketing/127262-help-bulk-detailing.html

No worries, I was just wondering why you commented on the packages not being "details". Fair enough on your opinion, but there are a LOT of detail shops around that make good coin being "car washers".



toyotaguy said:
yeah but if you can land a location every single day (maybe one here, one there, one over there, etc) of the week, and you get 6-8 cars at 100 each, pay some help $10/hr-$12/hr, you end up making over $600 per day!!! I can surely live on that!

There you go Eric, now you're thinking like a volume fixed-location owner :2thumbs:
 
I understand there is a place in the market for high-volume and general car washing, but marketing your multi-leveled service as "detailing" just makes it harder for people like to me educate my clients why this guy's top-of-the-line "detail" is $200 less than my regular detail.



Sure, go into business and make some good money offering car wash services. But when you cheapen the term "detailing" then I'm going to get upset.
 
todd@bsaw said:
I understand there is a place in the market for high-volume and general car washing, but marketing your multi-leveled service as "detailing" just makes it harder for people like to me educate my clients why this guy's top-of-the-line "detail" is $200 less than my regular detail.



Sure, go into business and make some good money offering car wash services. But when you cheapen the term "detailing" then I'm going to get upset.

OK... I was going to just let this go, but I suppose we can discuss.



What is he to market his services as ? I'm going to assume that you'd put me into your category of "glorified car washer" as well, so I'll use myself as the example. What should I market my services as ? It's not car washing, because that's simply washing dirt and grime off the outside. What should I call shampooing ? Vinyl cleaning and dressing ? You say it's not "detailing", so please, enlighten me on what it should be called.



While you're at it, might want to go down to all the local mechanics shops and tell them they should stop calling themselves mechanics. Afterall, if they don't have a lathe, welder, mandrel bender and a powder coater, then they certainly can't call themselves mechancis who operate a mechanics shop.



A mechanic's shop that is offering custom mandrel bending vs crush bending is going to charge more for it, and what-do-you-know, those 2 different kinds of shops still co-exist. As for the argument of the average-joe not being educated enough on detailing and how cheap is different from expensive, go ask a few random people if they know the difference between mandrel bent and crush bent on their vehicle's exchaust system, and how each method affects their vehicle.



Somehow I think quite a few of us here would take offense being told that we're "cheapening" the term detail. The only people "cheapening" the detail term are the hacks.
 
Yay for the sake of discussion! :)



I am in no way an authority in the detailing industry nor would I consider myself even an influential member of the Autopia community, so my opinions are just that and I am more than willing to accept that I shouldn't be telling other people how to operate their business. I'm not trying to be a jerk and I know this discussion has come up many times before in the pro forum, but I do enjoy a good argument and am open to other view points. Just wanted to get that out of the way because it seems lately many web forums I frequent turn into bickering matches too easily.



As far as the term, it's just a word. I'm not exactly sure why I get annoyed with someone calling a general car wash a "detail" but I do. What should you call it otherwise? I don't know... car wash? Car cleaning? Maybe detailing is the best word for it but I've even had a number of people think that "detailing" is pin-striping... I tried to define what a detailer is on my web page and would welcome any discussion.



You bring up some good points about mechanics, but I would consider that a difference between a mechanic and a fabricator (unless I'm reading your analogy wrong). I feel that a detailer should at least have the know-how to use a buffer properly to perform paint correction and offer it as a service. The OP does neither and calls all his services "detail" packages. You, on the other hand, no where imply your packages are "detail" packages and at least offer paint correction as an added service.



So if it's the hacks that are cheapening the term "detail", then how would you define a hack? Would someone offering a top-level "Prestige" detail for $160 that will probably marr the paint using a claybar but take no effort to even lightly polish the paint surface before applying a wax be considered a hack?



Consider this a peace offering for sake of discussion if you will, but I welcome the OP to return to our beloved forums and join the conversation and inform me where I'm mistaken. I would be more than happy to eat my words.
 
todd@bsaw said:
Yay for the sake of discussion! :)



I am in no way an authority in the detailing industry nor would I consider myself even an influential member of the Autopia community, so my opinions are just that and I am more than willing to accept that I shouldn't be telling other people how to operate their business. I'm not trying to be a jerk and I know this discussion has come up many times before in the pro forum, but I do enjoy a good argument and am open to other view points. Just wanted to get that out of the way because it seems lately many web forums I frequent turn into bickering matches too easily.



As far as the term, it's just a word. I'm not exactly sure why I get annoyed with someone calling a general car wash a "detail" but I do. What should you call it otherwise? I don't know... car wash? Car cleaning? Maybe detailing is the best word for it but I've even had a number of people think that "detailing" is pin-striping... I tried to define what a detailer is on my web page and would welcome any discussion.



You bring up some good points about mechanics, but I would consider that a difference between a mechanic and a fabricator (unless I'm reading your analogy wrong). I feel that a detailer should at least have the know-how to use a buffer properly to perform paint correction and offer it as a service. The OP does neither and calls all his services "detail" packages. You, on the other hand, no where imply your packages are "detail" packages and at least offer paint correction as an added service.



So if it's the hacks that are cheapening the term "detail", then how would you define a hack? Would someone offering a top-level "Prestige" detail for $160 that will probably marr the paint using a claybar but take no effort to even lightly polish the paint surface before applying a wax be considered a hack?



Consider this a peace offering for sake of discussion if you will, but I welcome the OP to return to our beloved forums and join the conversation and inform me where I'm mistaken. I would be more than happy to eat my words.

lol, no worries, healthy discussion is good, this doesn't have to turn into some childish bickering session.



I'd agree that a detailer should have the know-how to perform most if not all the tasks associated to the trade. I'm going to refer to detailing as a trade, because, well, it is a trade. A lot of people will argue that it isn't because there's no official ticketing system (in terms of education and on-the-job experience, like an apprenticeship), but none the less, it is a trade. A skilled trade, as I'm sure most of us would agree that you have to have some skill and experience in order to detail properly.



Using that mind-set that detailing is a trade, then, just like any other, there are various levels of experience and skill. Let's move away from the mechanics, and go to electricians. You've re-modeled your living room, and you now need an extra 110V outlet where there previously wasn't one. An apprentice electrician can most likely perform the install properly, adhering to building code (in terms of maximum allowed outlets per circuit, maximum distance between drops, etc), and ensuring everything works as it should. Can that same electrician run wiring for a 3-phase electric motor running an industrial water pump ? How about wiring in parallel 110V 15-amp circuits to a 550V transformer for 1/8" sewer line heat trace ? Probably not, that's when you call the Journeyman or Master electrician, who charge a lot more per hour than an apprentice.



It's the same idea, some detailers just don't have the skills or experience, that's why there's folks who have been doing it for longer, who can charge more.



A hack is a person who performs the work but doesn't know what they are doing. For example, an electrician who simply splices into an exisiting circuit when the maximum load is already in use, just to cut corners, or because they don't know any better, is a hack. A detailer who has never compounded before and doesn't know how to use the equipment or products is a hack. A detailer who skips polishing between claying and waxing a swirl-city vehicle, but tells the customer that "it'll look good as new", is a hack.



A detailer who clays but doesn't polish before waxing is not a hack, if that's what the customer WANTS. If someone wanted me to wax their vehicle, even though it was swirl-city, I would do it, after explaining very carefully what they should expect afterwards. It's actually very easy to see the "line in the sand"", it's the difference between knowing what you're doing and not knowing. What the customer wants is a completely different topic.



The only difference in my example of an electrician is that if they do "hack work", it's technically illegal (if there's an electrically-caused house fire where people die, you could see some serious jail time) where-as in the detail world it's not...
 
WAS said:
I'd agree that a detailer should have the know-how to perform most if not all the tasks associated to the trade. I'm going to refer to detailing as a trade, because, well, it is a trade. A lot of people will argue that it isn't because there's no official ticketing system (in terms of education and on-the-job experience, like an apprenticeship), but none the less, it is a trade. A skilled trade, as I'm sure most of us would agree that you have to have some skill and experience in order to detail properly.



Using that mind-set that detailing is a trade, then, just like any other, there are various levels of experience and skill. Let's move away from the mechanics, and go to electricians. You've re-modeled your living room, and you now need an extra 110V outlet where there previously wasn't one. An apprentice electrician can most likely perform the install properly, adhering to building code (in terms of maximum allowed outlets per circuit, maximum distance between drops, etc), and ensuring everything works as it should. Can that same electrician run wiring for a 3-phase electric motor running an industrial water pump ? How about wiring in parallel 110V 15-amp circuits to a 550V transformer for 1/8" sewer line heat trace ? Probably not, that's when you call the Journeyman or Master electrician, who charge a lot more per hour than an apprentice.



It's the same idea, some detailers just don't have the skills or experience, that's why there's folks who have been doing it for longer, who can charge more.



A hack is a person who performs the work but doesn't know what they are doing. For example, an electrician who simply splices into an exisiting circuit when the maximum load is already in use, just to cut corners, or because they don't know any better, is a hack. A detailer who has never compounded before and doesn't know how to use the equipment or products is a hack. A detailer who skips polishing between claying and waxing a swirl-city vehicle, but tells the customer that "it'll look good as new", is a hack.



A detailer who clays but doesn't polish before waxing is not a hack, if that's what the customer WANTS. If someone wanted me to wax their vehicle, even though it was swirl-city, I would do it, after explaining very carefully what they should expect afterwards. It's actually very easy to see the "line in the sand"", it's the difference between knowing what you're doing and not knowing. What the customer wants is a completely different topic.



The only difference in my example of an electrician is that if they do "hack work", it's technically illegal (if there's an electrically-caused house fire where people die, you could see some serious jail time) where-as in the detail world it's not...





Wow! I like that explaination.



It's got to be the best one I've seen in the on going 'what is a detailer to you' war that seems to plague most detailing web sites.



Mark
 
kb2ehj said:
Wow! I like that explaination.



It's got to be the best one I've seen in the on going 'what is a detailer to you' war that seems to plague most detailing web sites.



Mark

Thanks. I just get irritated when things like this come up, it makes me think of the stereo-typical 40-year experienced carpenter who talks down to the 6 month apprentice who's just learning and doesn't really know how to frame in trusses for a roof. Not saying that's what Todd's doing, it's just how I interpret these kinds of conversations.



tssdetailing said:
nice guys, way to jack the noobie's thread! LOL

lol, sorry to the OP if he/she still visits the forum. And I tried not to get into this discussion ! lol :buffing:
 
I really like your analogy with the electricians and I agree detailing is a skilled trade. I would love it if there was a better trade organization for detailers and it pains me that most attempts in the past have ended with contempt and inactivity. However, I'm not going to point any fingers because I have never taken any action myself. If an established company like 3M backed some sort of trade organization and certification process like i-Car or ASE then I would be on it immediately.



I think this quote says a lot as well: "just to cut corners, or because they don't know any better"



I think a lot of hacks would be shuffled into the "because they don't know any better" but from that point there are really only two types. Those that listen to those more experienced and are willing to learn and those that fight tooth and nail that they know what they are doing and cannot be told otherwise. I have been more than willing in the past to offer help and advice to others just starting in the business as I'm sure many lurkers on this site would attest to. I have had many new Autiopia members call me and chat for hours and I get a satisfaction from doing it.



However, my BS meter is fairly accurate and when the first post a member makes is on a question that has been asked this many times where they just had to take some time to read and they would find their answer, I would be more likely to lump them in the "I'm right" category. They just wanted someone else to do the work for them and give them a quick answer, which is getting proven by them not replying. But like I said, I'm ready to eat my words and would actually prefer it.
 
todd@bsaw said:
I really like your analogy with the electricians and I agree detailing is a skilled trade. I would love it if there was a better trade organization for detailers and it pains me that most attempts in the past have ended with contempt and inactivity. However, I'm not going to point any fingers because I have never taken any action myself. If an established company like 3M backed some sort of trade organization and certification process like i-Car or ASE then I would be on it immediately.



I think this quote says a lot as well: "just to cut corners, or because they don't know any better"



I think a lot of hacks would be shuffled into the "because they don't know any better" but from that point there are really only two types. Those that listen to those more experienced and are willing to learn and those that fight tooth and nail that they know what they are doing and cannot be told otherwise. I have been more than willing in the past to offer help and advice to others just starting in the business as I'm sure many lurkers on this site would attest to. I have had many new Autiopia members call me and chat for hours and I get a satisfaction from doing it.



However, my BS meter is fairly accurate and when the first post a member makes is on a question that has been asked this many times where they just had to take some time to read and they would find their answer, I would be more likely to lump them in the "I'm right" category. They just wanted someone else to do the work for them and give them a quick answer, which is getting proven by them not replying. But like I said, I'm ready to eat my words and would actually prefer it.

I wish there was good certification organization as well. I'm currently looking into joining the IDA, simply because, well, they're the only ones out there. And for the low cost of joining, I'll give it a shot and see what happens. Worst possible scenario, I waste $50.



Oh I absolutely agree that most hacks fall into the "they don't know any better" category.



Your BS meter might be completely right, I have no way of knowing either way if the OP should be lumped into one of those unfavourable categories. The point I was trying to make was more of a general overview of the detailing trade, and how I don't think just because someone doesn't offer paint correction in their packages they shouldn't be called a detailer. But you could be absolutely right in this particular instance with the OP of this thread, not saying you're wrong there, just the principal I was debating :)



I also genuinely believe that we, as the professional detailers of the industry, sell oursevles short. Maybe it's due to a lack of a certifying-body in the industry, or the lack of formal education required, but most of us really don't see ourselves as "trades people".
 
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