Changed my services around a bit... comments, criticism...

Just wanted some thought on this...



I originally offered the following services:



-Hand Wash

-Wash & Wax

-Single-step Correction (1 polishing step before wax/sealant)

-Multi-step Correction (2+ polishing steps)

-Concours Detail

-Special services (including interior, headlight polishing, wheel detailing, etc.)



These are very straightforward in that the names easily related to the service performed. 1-step was 1 polishing step, followed by wax/sealant, 2-step was the same but 2 polishing steps. Obviously both were preceded by wash, clay, prep.





New services: (Underlined services indicate names of services I want to change but don't know to what exactly yet)



-Hand Wash

-Wash & Wax (might change name)

-Mini Detail... a wash & wax with light clay included

-Complete Detail... Mini Detail + Interior

-XXX Detail... Complete Detail + 1-step polish, probably only an AIO with PC or a very light rotary combo

-Stage I Correction... 2-step correction meaning 2 polishing steps after paint prep and before wax/sealant

-Stage II Correction... 3+ polishing steps

-Concours Detail



For my new services, I figured I would offer correction at 2 stages and then a few services below that to encompass everything. This would eliminate 1-step correction because 1-step polishing usually focuses more on keeping the paint glossy and hologram free rather than removing too many defects, making it a light 'touch-up' rather than actual correction. I turned 1-step correction into the XXX Detail (trying to think of a good name) and that would obviously be between an actual 2-step correction (Stage I correction) and a wash, clay, wax + interior.



I still plan on leaving all the special services but might have interior included with everything from XXX Detail to Stage II Correction with the option of removing it.



The reason behind the change came from more and more clients requesting something more than a simple wash & wax but not full paint correction. On my singe step polishing work I would spend a long time properly breaking down polish and trying hard to remove as many defects as possible while still maintaining perfect paint surface, meaning without holograms or polish/pad induced swirls, many times having to do a 2-step on certain panels... this left me in a bind every time because I couldn't charge less for the service, losing a few clients who wanted the quick 1-step/AIO and also being stuck with a charge for a 1-step while doing a 2-step on 1/4-1/2 the car. Figured best would be to offer the AIO/quick 1-step.



Sooo, comments...
 
The word "detail" is ambiguous to most. And "XXX" is a bit... :)

I like your original list better; it just sounds more professional.



How about stating approximate hours for each? Or a minimum of hours?
 
Flashtime said:
The word "detail" is ambiguous to most. And "XXX" is a bit... :)

I like your original list better; it just sounds more professional.



How about stating approximate hours for each? Or a minimum of hours?



It says up there I'm changing the names... it's still a work in progress.



I'm obviously not going to name it "XXX" Detail haha.



The point of the new services is to attract more clients who are in between going to a car wash place for a $100 "full detail" and coming to me for a $600 3-step correction. When you say professional, are you simply speaking about the new names, like "Mini", "Complete", and "XXX"? Those are changing.



As for hours, they're all listed on my website and new services will have them as well.
 
I never did get the "Mini" detail thing. Full Service and maybe something else. To me, and my anal clients, "a "Complete" detail opens them up to the opportunity to say, "So, do you not do my "Mini" detail complete??"



Andy
 
Actually, the word "detail" might mean your $600 correction to those that

pay for a $100 "full detail" at a car wash.Yes, that's what i mean with "profesional."



Brainstorming...



If approximate hours stated early - before the price - that might help purchasing

that service. A bit of psychology (marketing).



$0.02
 
Got More Wax said:
I never did geth "Mini" detail thing. Full Service and maybe something else. TO me, and my anal clients, "a "Coplete" detail leave them the opportunity to say, "So, do you not do my "Mini" detail complete??"



Andy



Well I was thinking Complete because it consists of washing, claying, waxing and interior, while the Basic (previously known and Mini haha) would not include the interior.



I don't deal with too many anal clients or price shoppers to hear something like that so I doubt it would be a problem.





Flashtime said:
Actually, the word "detail" might mean your $600 correction to those that

pay for a $100 "full detail" at a car wash.Yes, that's what i mean with "profesional."



Brainstorming...



If approximate hours stated early - before the price - that might help purchasing

that service. A bit of psychology (marketing).



$0.02



That's exactly why I'm naming it detail, because too many people consider a wash & wax a detail. This way I can separate correction services from 'detail' services and satisfy & attract both clients looking for perfection as well as those seeking something more than the usual wash & wax. I always consider a detail consisting of at least 1-step paint correction but now I've decided to separate the two.



As for hours, I will list the name of service, recommended interval, then hours it takes to complete, followed by detailed explanations and price. Something like what's on my site now but instead of a range of hours it'll simply say "6 or more hours" etc.
 
Then you are way ahead of my game!! It's almost a given that when I'm about ready to charge somebody $1500+ for a correction, they want to know exactly what I'm doing..."anal"



Andy[quote name='lecchilo']Well I was thinking Complete because it consists of washing, claying, waxing and interior, while the Basic (previously known and Mini haha) would not include the interior.



I don't deal with too many anal clients or price shoppers to hear something like that so I doubt it would be a problem.
 
Got More Wax said:
Then you are way ahead of my game!! It's almost a given that when I'm about ready to charge somebody $1500+ for a correction, they want to know exactly what I'm doing..."anal"



Yea I definitely have people asking what I'll be doing sometimes but not to the level of being picky with how I name things, etc.



Flashtime said:
Great site! Should have checked it first. :)



Thanks!



I went with this LUSTR Auto Detailing Services



Hand Wash

Wash & Wax

Basic Exterior Detail

Basic Complete Detail

Light Polish Detail

Stage I Paint Correction

Stage II Paint Correction



I'll probably play around with the names for the middle 3 but had to put something up right now as I'm messing around at work. It's good enough for now I think. Thanks for the input.
 
Got More Wax said:
I never did get the "Mini" detail thing. Full Service and maybe something else. To me, and my anal clients, "a "Complete" detail opens them up to the opportunity to say, "So, do you not do my "Mini" detail complete??"



Andy



+1



I want everything clear before I show up, and even better if I've provided enough information to a potential customer that I don't have to answer that kind of 'mini-complete' or other unnecessary questions. Listing hours involved on average helps them both justify the more extended services, and find where in their schedule it can be performed.
 
full interior (cleaning and protection)

light interior (protection only)

wash and wax

one step

two step

perfection



Keep it simple...forget the name changes and the ambiguity that "detailing" consists of...



your stage two has 3+ steps, but your stage 1 has 2+ steps...you are playing on words too much I think...make stage one a one step, stage two a two step, stage 3 a three step...etc



I have my pricing set as "choose the amount of interior work and choose the exterior work." add them together and that is the total! simple enough!



one step is X amount, two step is X+ amount, light interior is Y amount, full interior is Y+ amount...X+Y = total!
 
Yeah, and here's one of Eric's one steps!! :)



Andy
toyotaguy said:
full interior (cleaning and protection)

light interior (protection only)

wash and wax

one step

two step

perfection



Keep it simple...forget the name changes and the ambiguity that "detailing" consists of...



your stage two has 3+ steps, but your stage 1 has 2+ steps...you are playing on words too much I think...make stage one a one step, stage two a two step, stage 3 a three step...etc



I have my pricing set as "choose the amount of interior work and choose the exterior work." add them together and that is the total! simple enough!



one step is X amount, two step is X+ amount, light interior is Y amount, full interior is Y+ amount...X+Y = total!
 

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toyotaguy said:
full interior (cleaning and protection)

light interior (protection only)

wash and wax

one step

two step

perfection



Keep it simple...forget the name changes and the ambiguity that "detailing" consists of...



your stage two has 3+ steps, but your stage 1 has 2+ steps...you are playing on words too much I think...make stage one a one step, stage two a two step, stage 3 a three step...etc



I have my pricing set as "choose the amount of interior work and choose the exterior work." add them together and that is the total! simple enough!



one step is X amount, two step is X+ amount, light interior is Y amount, full interior is Y+ amount...X+Y = total!



That's definitely a good way to go, but I wanted to separate paint correction and detailing the car. Stage I has 2 polishing steps but that should be irrelevant because it's the first service I offer as paint correction. A 1 step is not considered correction to me because if you try and remove too many defects you usually end up with buffer trails, holograms, or duller paint than you would get with a proper 2-step correction. I'll see how it works with clients and revise based on that. Thanks.
 
thats how I market my services as well...



a one step is more geared towards gloss enhancement

a two step is the start of the correction process
 
toyotaguy said:
thats how I market my services as well...



a one step is more geared towards gloss enhancement

a two step is the start of the correction process



Gotcha. Yea I'm just trying out the different names to possibly make it a bit clearer to some people.
 
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