brochures...what to include???

E

Envious Eric

New member
should I include pricing on my brochures???



1- with pricing it lets people know right away an estimate, but sometimes it scares people away

2 - without it, it forces people to call and then i can explain why it costs what it does, but some people like to know ahead of time....



i have a few pictures scattered throughout, name/slogan/picture/location on the front, 10reasons to have your car detailed, packages offered, and single process items on the inside pages, then on the back it has a little background info, pictures and contact info on the back - its a 3 fold brochure



and if any marketing people wouldnt mind helping me out, I could send you the brochure provided you have publisher via email....i would appreciate the additional insight!
 
Toyotaguy,



From what I've read, I don't think you should include your prices. Again, that's just going off of what I've read on this forum and others.



Question for you...



In a year I hope to be at the point you're at right now. What kind of business are you going to be running? Mobil of fixed location? If mobil, what are you using to carry your stuff around? What kinds of products are you featuring? What kind of packaged details do you have? What's your detailing experience prior to now?



I'm just curious b/c like I said, I want to be in that position in a year or so.
 
i am strictly mobile. I will not allow a customer to come to my house unless I either know them or its a friend of a friend type deal and they have a pick up ride, or they live within a few miles...no one waits at my house while I spend 6-8 hours on their car!



i use optimum, meguiars, lake country/exclerasure pads....I carry all the stuff in the back of my truck. i have no trailer because I really dont want to be a car wash guy. I am not busy enough yet to need a trailer to help me get to places where there is no electric hookup or water supply, and since I use ONR exclusively, I really dont need a pressure washer. i dont steam clean engine due to liability issues/never done it on any other car besides mine! maybe in the future, but I dont want to risk wasting time and money on a detail only to fry the distributor and have to pay for that and not get paid for the detail! Once I get properly setup and everything is running how I want it to, then I will get an enclosed trailer with more advertising because trailer stands out! I know someone who was flagged down on the side of the freeway and asked to wash his car because he was going to a meeting and had about 30 minutes to spare...and paid 50 bucks for a quick exterior wash!!!



but i am leaning towards just putting starting prices on the brochure and flat rate hourly pricing on the single item processes...like wash - 25+, works detail - 190+ clay - 35/hr, polish - 40/hr, plastic light restoration - 25/pair....that way people still will call even though it said 190 (for a car) I can still charge 270 for a excursion sixe vehicle due to size increase/product use/time. I originally had it 190-270 and was told it looks like I would charge nothing over the idicated amounts....so I took out the top dollar and added the + sign....



anyone else with some input/critiquing
 
You have got the right approach. It is best, not to include your prices. By not posting your prices, it forces people to call. Then you can explain more about what you do along with your prices.
 
mirrorfinishman said:
It is best, not to include your prices. By not posting your prices, it forces people to call. Then you can explain more about what you do along with your prices.
Click to expand...





I agree with this in theory but for me the reality is that most of the calls will end up being price shoppers which get awefully annoying over time.



For that reason I provide an average range for a full interior or exterior to give them an idea of cost and add an asterik that states that final price will be given once we see the vehicle.
 
I agree with others who have said don't include pricing. If someone is interested in a detail they will call and the moment you recieve the call it is in your hands to sell your services and market yourself as to why you deserve those prices...to re-assure the customer the care and detail given to each car. If someone looks at a brochure and sees $175, they might think of a past expierence where they paid $175 for an hours worth of work and say heck no.



Let us know what you decide!!
 
michael how has that worked for you?



I am also debating on whether or not to have pricing on the website too....I have been doing some research and some have pricing and some dont....its really a mix, so I have no idea what I am going to do yet....its not that tough of a decision, but at the same time it is....lol
 
don't include any pricing. even before I quote a price. I explain that every car is different, and that gives me an opportunity to explain my processes to them and what they get for their money, and then give them a general quote until I actually evaluate the vehicle.



After all, what is filthy to you. may be slightly dirty to them. It is easier to lower the price, than to raise it.
 
true....after looking at many of the well established detailing companies, I have decided not to include any pricing....



now, where to get them printed....I found a place where I got my previous business cards made, www.gotprint.com, and they have a deal with full color front and back, tri-fold for 225 for 1000, and 319 for 5000....is that a deal? or is there someone somewhere else that I should look into that may be cheaper?
 
toyotaguy said:
michael how has that worked for you?
Click to expand...



It isn't really a matter of working but rather putting information into customers & potential customers hands.



I chose to save myself some hassle on the phones and include an avg. price range for my full detail services. I think it is easier on the customer to read the brochure they took home and have an idea of what it'll cost right then instead of having them call to ask.



If customers are calling after reading your brochure for more information on what it is that you do then perhaps the info in your brochure is lacking. You can do that on purpose so you can get them on the phone but I find that selling what we do on the phone, to someone who doesn't understand detailing, a tough thing to do. You have to remember that brochures are primarily for new potential customers that have no experience with you or your service. And for those new customers who have never seen a freshly detailed car it is hard to invision the results and the value that it brings to the vehicle.
 
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