So, the new cross over SUV/Coupe from BMW finally came out - the X6. Pretty much made to compete with the Audi A7, as the BMW CS has been made to compete with the Audi A5 and Benz CLS. In any case, I found the vehicle to be, well, predictable. Just a swooped down roof on a X5.
Now heres the thing... not too long ago I was complaining that the entire BMW fleet had gone ugly. Bengal (the lead designer) had taken things TOO far. Thankfully, I believe BMW has gotten the point having toned down the new 3 coupe and X5 versus its radical departures such as the 5 series or 745.
HOWEVER
Though I appreciate BMW relaxing their over the top styling, I think they may have gotten lost somewhere between changing too much and leaving too much alone. The new X6 really doesn't look all that, well, new. Relative to the distinct styling of the Q7 versus the rest of Audi's fleet, the X6 just looks like a X5 with a different roof line.
I love BMW, and it recently surpassed Benz luxury sales. Never the less, when BMW is making for the effort to raise its prices, and your main competitor (Benz) has strategically lowered some prices, while making (arguably) stunning pieces of art (Look at the new C, CL, CLS) AND is infringing on your competitive advantage (Benz is now producing more true sports cars, ala C63AMG), I feel the company may be looking at some problems in the near future.
Opinions?
Now heres the thing... not too long ago I was complaining that the entire BMW fleet had gone ugly. Bengal (the lead designer) had taken things TOO far. Thankfully, I believe BMW has gotten the point having toned down the new 3 coupe and X5 versus its radical departures such as the 5 series or 745.
HOWEVER
Though I appreciate BMW relaxing their over the top styling, I think they may have gotten lost somewhere between changing too much and leaving too much alone. The new X6 really doesn't look all that, well, new. Relative to the distinct styling of the Q7 versus the rest of Audi's fleet, the X6 just looks like a X5 with a different roof line.
I love BMW, and it recently surpassed Benz luxury sales. Never the less, when BMW is making for the effort to raise its prices, and your main competitor (Benz) has strategically lowered some prices, while making (arguably) stunning pieces of art (Look at the new C, CL, CLS) AND is infringing on your competitive advantage (Benz is now producing more true sports cars, ala C63AMG), I feel the company may be looking at some problems in the near future.
Opinions?