Just ordered my starter set up last week after experiencing it first hand. I recently started a small used car lot (to supplement my detail opperation) and bought a vehicle through an on-line auction...when transport delivered it I almost passed out. It was the worst smelling van I have ever come across...I think a dog lived in there, had a litter of puppies, and then they all died and were left in the van for a month or two...that bad. Anyway, I had got the local rep out to do a demo (after a deep cleaning/shampoo) and I would say the smell was 70% better and 90% better after a second spot treatment with the sample bottles I got.
The market for this is huge. Used car dealers, car rentals companies, rv dealers, detail shops, not to mention the PurLife side.
