It looks interesting, but their marketing is very poor - no prices on the web site and it's limited retail is through very few body shops - like two in each state. They need to do a much better job....and if the price is not competitive, forget it.
The product, was the benchmark against which Meguiars developed their solo line, according to a quote from TH001 :
"The last time I spoke to Mike Phillips on the phone he told be (I believe) that Meguiars actually used System One as a bench mark when they developed the So1o line."
Imitation is the best form of flattery?
Also I think you would be surprised at he size of the marketing budget. There are potential new products etc as mentioned by Toto. (I found a lot out about the company and its products when the owner demoed the products on my car at Detailfest)
I also tend to be the defender for the line on Autopia. I have nothing to do with the company. I had the privilege of meeting and spending time with the owner who is a very successful, humble businessman who lets his product and work speak for itself.