Additional Marketing Help.....

D

doged

New member
More help from Mr. Arrogant!!!

I saw a ad placed by my competitor ( a detailer that’s “trying� to compete� against me)

Now they paid about $700 per ad and did three of them. This is what the ad consisted of in it’s (body). Class is in!!!



What’s the problem with this ad and what should it’s body consist of?





(Descriptions) Company Logo

Interior Detail 2nd generation, FAMILY OWNED

Exterior Detail Now offering 3M durable Glaze and Paint Protection

Overspray Removal EXCLUSIVE distributors for 3M detailing products

Water Spot Removal

Odor Removal

3M Scotchgard

Pick-up and delivery

Call for Apt

Phone Number
 
First off..it does sound pretty arrogant to start off "More help from Mr. Arrogant!!! "



Second...where is the marketing help in this post...? I was expecting more
 
Joshua312 Quote where is the marketing help in this post...? I was expecting more[/QUOTE]



I’m going to tell you what the problems are? It’s a exercise, like a puzzle. I will give you the answers after the quiz.
 
doged said:
(Descriptions) Company Logo

Interior Detail 2nd generation, FAMILY OWNED

Exterior Detail Now offering 3M durable Glaze and Paint Protection

Overspray Removal EXCLUSIVE distributors for 3M detailing products

Water Spot Removal

Odor Removal

3M Scotchgard

Pick-up and delivery

Call for Apt

Phone Number
Click to expand...



First off, they didn't group it well. Under interior detailing they should have had 'odor removal' and '3M Scotchgard' and under exterior detailing 'overspray and waterspot removal'.



Including the products used is a good idea, however, I am not sure how many people are really aware of 3M detailing products.



No website? Including a web address is a great way to get more information and pictures to potential customers.
 
Based on the way you have it written it does not make much sense. He should have included a discount coupon or something to motivate people. I also doubt he is the exclusive distributor of 3M detail products. A glaze is durable? The ad just does not jive. Anyways, what is the correct answer?
 
Scottwax; First off, they didn't group it well. Under interior detailing they should have had 'odor removal' and '3M Scotchgard' and under exterior detailing 'overspray and waterspot removal'.



Yes, this could of been a improvement.



Scottwax; Including the products used is a good idea, however, I am not sure how many people are really aware of 3M detailing products.



Contrary to popular beliefs detailing products have nothing to do with advertising and the “general public�, unless your selling them to a detailer, It’s a waste of precious space unless your selling detailing products!!! Even if your marketing car clubs, to many variables with product. You want them to call you first then explain.........



Scottwax;No website? Including a web address is a great way to get more information and pictures to potential clients.



Yes it could help but I like to speak to first time clients about detailing. This competitor has no web page.



Yes Brad !!! The most important part of adverting is the call to action, they have none.

Notice; they are not mobile but offer a pick-up and delivery, but no address???
 
Actually, there is a lot more missing from that ad than just a call to action. It does very little in regard to meeting the seven basic components of a good print advertisement.



1– Stop the prospect.

2– Hold the prospect.

3– Create buying desire.

4– Prove the price is right.

5– Prove it is a value.

6– Make it easy to take action.

7– Give the prospect reasons to take action now.
 
mirrorfinishman said:
Actually, there is a lot more missing from that ad than just a call to action. It does very little in regard to meeting the seven basic components of a good print advertisement.



1– Stop the prospect.

2– Hold the prospect.

3– Create buying desire.

4– Prove the price is right.

5– Prove it is a value.

6– Make it easy to take action.

7– Give the prospect reasons to take action now.
Click to expand...



Hey, class isn’t over yet.



So Frank since you volunteered, how about you structure the ad the way it should be.?
 
mirrorfinishman said:
I did not volunteer for anything. You asked a question and I answered it.
Click to expand...



OK. Come on Frank? You must be really good at this since you sell marketing information?



Please the class is yours!!!
 
doged said:
Common Frank? You must be really good at this since you sell marketing information?



Please the class is yours!!!
Click to expand...



One key to effective marketing is to use accurate and correct grammar, as doing otherwise makes most educated buyers look elsewhere.



For instance, using phrases like "Common" instead of "Come on" makes you less appealing to your typical target market.
 
ET Awful said:
One key to effective marketing is to use accurate and correct grammar, as doing otherwise makes most educated buyers look elsewhere.



For instance, using phrases like "Common" instead of "Come on" makes you less appealing to your typical target market.
Click to expand...



:har: :dance
 
ET Awful said:
For instance, using phrases like "Common" instead of "Come on" makes you less appealing to your typical target market.
Click to expand...





Oh snap!
kekekegay.gif
 
brwill2005 said:
Better yet, explain how all those seven things can be accomplished in an ad without making it too complicated.
Click to expand...



Most newspaper and magazine ads accomplish those seven things without making it too complicated. Actually, there are plenty of examples of ads that contain the seven basic components of a good print advertisement. Just look around, they are everywhere.
 
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