ad I designed for local Country Club magazine

T

tssdetailing

New member
This ad is going to be placed in a magazine which will be free and supplied to all the local country clubs. I think it really speaks to pretty much everyone at once :2thumbs:



tssTeedOffad.jpg
 
The ad looks good, but I am not sure the message is conveyed properly. Listing "luxury", "sport utility", "performance", and "exotic" looks like you are conveying the benefits of your service, when in actuality it is a classification of vehicles. Your ad needs to stress the benefits of your service: quality, convenience, service etc. I would keep the message very targeted to a certain type of customer. For example, enthusiasts who drive exotic cars, rather than all those you have listed.
 
brwill2005 said:
The ad looks good, but I am not sure the message is conveyed properly. Listing "luxury", "sport utility", "performance", and "exotic" looks like you are conveying the benefits of your service, when in actuality it is a classification of vehicles. Your ad needs to stress the benefits of your service: quality, convenience, service etc. I would keep the message very targeted to a certain type of customer. For example, enthusiasts who drive exotic cars, rather than all those you have listed.
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If I target just one type of customer, then I'm potentially losing 3 others. I would rather someone look at the ad and say "hey, i have a car like that" and know that they are being reached, VS someone saying "well, I don't own an exotic, so his service isn't for me"
 
tssdetailing said:
If I target just one type of customer, then I'm potentially losing 3 others. I would rather someone look at the ad and say "hey, i have a car like that" and know that they are being reached, VS someone saying "well, I don't own an exotic, so his service isn't for me"
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someone asked that about me in the past..."do you only do high end cars and paint correction work?" (after seeing the lambo, range rover, DBS that I did). Thats why I have always had the lambo, the BMW, the old school nova on my website...I cater to all WILLING to pay! honda civic in for a full reconditioning is the same hourly rate as the ferrari in for a wash and wax!
 
Nice you just gave me an idea for my next post card and I can have them at all the shops I work out of :)



Of course I will come up with my own design I wouldn't steel yours that wouldn't be right
 
Marketing works better when it is very targeted to a specific audience; for example, busy enthusiasts. Just because it is in a country club magazine does not mean it will appeal to the right group of people. Why not list the benefits of your service next to the pictures of the cars. That would make it much more effective, IMO of course.
 
Great job on this. I wish you luck and hope it brings in lots of business. I also see it as a business card and postcard. I love the black background.
 
I like it! Only thing I might rethink is where you say "Car Detailing" -- because you're also targeting SUVs, you might want to say "Auto Detailing" since an SUV isn't really a "car" in a lot of people's eyes. Just my $0.02
 
i love that ad i think it is really eye catching, will deffintly grab some business. how do you make ads like this? what kind of programs and so fourth?
 
I have to say... I think thats cool as hell. I think it would be a great postcard to hand out anywhere as it works for most markets. Test the waters at a country club, but I would come up with a opposite side design and make a actual postward out of it. This only being if you have contracts with shops and businesses to leave on there front desk, etc.
 
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