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Oddly, I just put a load in using this about 10 minutes before I read this thread. This product cleans very well and goes a lot further than the instructions might have you believe. My wife and I were both commenting on this moments ago and I used it at 1/4 the recommended amount. If I remember correctly it calls for 2 oz. per load. If you were to do this in a HE front load washer it will suds all the way up the glass. I've experimented on how much to use and have settled on 1/2 oz. per load (perhaps 15 - 20 towels), less if it's a small load. The end resulet has been soft towels. From a cost perspective I don't know where you get a product that goes any farther. I can't tell you that it's light years ahead of the competition with respect to it's cleaning ability but is definitely on par with any MF specific soaps I've used. That makes it a pretty good value in my mind. If you haven't already I'd tell you it's worth a try.