Does this sound like a really different product or are these just technical terms for a regular carpet and upholstery cleaner?
http://www.303products.com/main.php?infopage=spotremover
The properties of colloids were first documented in the search for a biodegradable substance to break up oil slicks on oceans. Research into why some products break up and hold in suspension grease and oil showed that colloids have minute particles (0.000000001 cm) called micelles that, when combined with water, break the surface tension to make water super-wet. Combining with water causes the micelles to penetrate grease, oil and dirt and then hold them in suspension in the super-wet water…in effect making these substances dissolve in water.
Simply, colloids penetrate into grease, oil and other "soils" and stir things up…a technological design like no other cleaner. In fresh or salt water, combined with other solvents or alone, 303's colloid cleaners will continue to clean.
http://www.303products.com/main.php?infopage=spotremover
The properties of colloids were first documented in the search for a biodegradable substance to break up oil slicks on oceans. Research into why some products break up and hold in suspension grease and oil showed that colloids have minute particles (0.000000001 cm) called micelles that, when combined with water, break the surface tension to make water super-wet. Combining with water causes the micelles to penetrate grease, oil and dirt and then hold them in suspension in the super-wet water…in effect making these substances dissolve in water.
Simply, colloids penetrate into grease, oil and other "soils" and stir things up…a technological design like no other cleaner. In fresh or salt water, combined with other solvents or alone, 303's colloid cleaners will continue to clean.