togwt
The Old Grey Whistle Test
The purpose of this process is to motivate you to ensure marketing remains a top priority.
1. Do you obtain and effectively use testimonials from your best customers?
2. Do you have referrals systems in place?
3. Do you offer something of value to your website visitors in exchange for their contact details?
4. Do you know how to write a press release to instantly grab the attention of the person reading it?
5. Do you personalize your email newsletters?
6. Do you know the most important piece of marketing information there is – your clients’ birthday
7. Does your team understand that the best way to sell is by asking questions?(the answer 'yes' to a question is a strong buying motivator)
8. Do you take really good care of your current customers?
9. Do you market to your current customers?
10. Does your team understand the importance of up-selling?
1. Do you obtain and effectively use testimonials from your best customers?
2. Do you have referrals systems in place?
3. Do you offer something of value to your website visitors in exchange for their contact details?
4. Do you know how to write a press release to instantly grab the attention of the person reading it?
5. Do you personalize your email newsletters?
6. Do you know the most important piece of marketing information there is – your clients’ birthday
7. Does your team understand that the best way to sell is by asking questions?(the answer 'yes' to a question is a strong buying motivator)
8. Do you take really good care of your current customers?
9. Do you market to your current customers?
10. Does your team understand the importance of up-selling?