Actually this looks like a very good product and I was surprised by how well the host knows his product(most don't). I also try to ignore the packaging design as it can conceal how well a product works.
Here is why this product looks good:
Its polishes.
What water less car wash do you know have polishing agents? Zero,nada,none. Cars are always getting small scratches and this addresses that problem without having to do serious polishing.
Acrylic Resin.
Wax is OUT. Its old school technology. Sealants are the new technology to protect your car. This however, intrigued me the most, as its an acrylic resin. That's basically liquid acrylic. This should provide a much more durable layer of protection than traditional wax.
Dual Polymer.
One to protect while cleaning(that's the most important part of water less, you can do without all the other bits), one to protect after cleaning that last for months. Now, maybe the second polymer is the acrylic resin im not sure but what I am sure of is that most Water less wash products does not protect your car, it only cleans. Protection after washing is extremely weak to where you can consider it nonexistent, and this product addresses that also. The polymers used in popular water less wash brands is made from soy. This one is made from acrylic resin.
With that said, I have not tried the product yet but it looks extremely promising. Thanks to OP for introducing it.
BTW, if you own a newer model Nissan or Lexus with self healing paint, do not use any solution with abrasives in it or get it polished/detailed. The car only needs a good sealant.