Drawing in biz?

[Jack Daniels]

We just recently started detailing in our shop, and I'm trying to drum up biz. The flyers approach doesn't seem to work, over 1000 out there and not a 1 has come in. I was thinking about going around to local biz's banks and such, and giving a free wash to try us out to someone. Any other suggestions.

Jack

 

[JeffBruce]

Hummm..just some thought..
Drive the person back to work and pick him/her up??
discount for first 10 vehicles...or something like that...
drawing for free detaill .....
girls in bikinis...or hire Natty's helper??
jeff

 

[Poorboy]

Try a few local used car dealers, they don't like to pay a lot but it's a startig point and they have lots of cars on their lots

I personally don't like driving people around..it's a waste of time and also adds higher risk and liability...

other than that , I 'm with Jeff....get Natty's helper or get some topless girls..that'll draw them in...

and don't forget to call us when you hire them...we'll all get in line..lol

 

[Superior Shine]

First decide whos vehicles you want to detail.

Dealers? Soccer moms? people that make $100,000 + a year? classic cars??

Each group has specific needs and purchases detailing for different reasons.
So first pick the group or combination of groups and target them.

Want dealers - Go to them and promote that you can reconditon their vehicles quickly and at a low price.

Want soccer moms - promote at day cares grocery stores and such. Tell them you have a powerful hot water extractor that will clean up all the mess kids do to their SUV/MINI VANS.

$100,000 crowd - promote at high end golf courses, spas, join a business association.

Make sure you pick only one or two groups (if they are simiular) because doing a hack job on a dealer car then a show prep on a classic car is going to take different types of products and techniques.

You ge the idea.